Cider, Perry & Rice Wine - Southern Asia

Southern Asia

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$495.9m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$44.0m in 2024.
Revenue, combined amounts to US$539.9m in 2024.
The revenue, at home is expected to grow annually by 6.68% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.26 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 46.8m L by 2024.
Volume, out-of-home is expected to amount to 2.3m L in 2024.
Volume, combined is expected to amount to 49.1m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of -0.3% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 0.02L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Southern Asia has been experiencing significant growth in recent years.

Customer preferences: In Southern Asia, there is a growing trend of consumers seeking out unique and alternative alcoholic beverages. This has led to an increased demand for cider, perry, and rice wine, which offer a different taste and experience compared to more traditional alcoholic beverages such as beer and spirits. Additionally, these beverages are often perceived as being healthier options, as they are typically made from natural ingredients and have lower alcohol content.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Southern Asia is the rise of local craft producers. These small-scale producers are creating unique and high-quality products that appeal to consumers looking for something different. This trend is particularly evident in countries like India, where there has been a surge in the number of craft cider and rice wine producers in recent years. Another trend in the market is the increasing popularity of flavored cider, perry, and rice wine. Manufacturers are introducing a wide range of flavors, including fruit-infused varieties, to cater to the diverse tastes of consumers in the region. This trend is driven by the desire for more adventurous and innovative drinking experiences.

Local special circumstances: One of the factors contributing to the growth of the Cider, Perry & Rice Wine market in Southern Asia is the region's rich culinary traditions. Cider, perry, and rice wine are often used in cooking and pair well with a variety of local dishes. This has helped to create a strong cultural association with these beverages, leading to increased consumption. Additionally, the climate in Southern Asia is well-suited for the production of rice, which is a key ingredient in rice wine. This has allowed for the development of a thriving rice wine industry in countries like China, Japan, and South Korea. The availability of locally sourced ingredients has further fueled the growth of the market.

Underlying macroeconomic factors: The growing middle class in Southern Asia has played a significant role in the development of the Cider, Perry & Rice Wine market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium and niche products. This has created a favorable market environment for cider, perry, and rice wine producers, who are able to target this expanding consumer segment. Furthermore, the increasing urbanization in the region has led to a shift in consumer preferences towards more sophisticated and diverse alcoholic beverages. Urban areas are often hubs of innovation and experimentation, and this has translated into a growing demand for unique and artisanal products like cider, perry, and rice wine. In conclusion, the Cider, Perry & Rice Wine market in Southern Asia is thriving due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of local craft producers, flavored varieties, and the region's rich culinary traditions have all contributed to the growth of the market. Additionally, the growing middle class and urbanization in the region have created a favorable market environment for cider, perry, and rice wine producers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.