Cider, Perry & Rice Wine - Europe

The Cider, Perry & Rice Wine market in Europe has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Europe have shifted towards healthier and more diverse beverage options. Cider, Perry, and Rice Wine offer a refreshing alternative to traditional alcoholic beverages such as beer and wine. These beverages are often perceived as lighter and more natural, appealing to consumers who are looking for a healthier option. Additionally, the increasing popularity of gluten-free diets has also contributed to the rise in demand for cider, perry, and rice wine, as these beverages are naturally gluten-free. Trends in the market have also played a significant role in the growth of the Cider, Perry & Rice Wine market in Europe. The craft cider movement has gained momentum in recent years, with small, independent producers offering unique and high-quality products. This trend has resonated with consumers who value authenticity and are willing to pay a premium for artisanal beverages. Furthermore, the rise of online platforms and e-commerce has made it easier for consumers to access a wide range of cider, perry, and rice wine products, further driving demand. Local special circumstances have also contributed to the development of the Cider, Perry & Rice Wine market in Europe. Certain countries in Europe have a long-standing tradition of cider production, such as the United Kingdom and France. These countries have a strong cultural attachment to cider, which has helped to establish a market for these beverages. Additionally, the climate and geography of certain regions in Europe, such as the Basque Country in Spain, are particularly well-suited for apple and pear cultivation, further supporting the production of cider and perry. Underlying macroeconomic factors have also played a role in the growth of the Cider, Perry & Rice Wine market in Europe. The overall economic stability and increasing disposable income in Europe have allowed consumers to explore new and premium beverage options. Additionally, the growing trend of local and sustainable consumption has also contributed to the demand for cider, perry, and rice wine, as these beverages are often produced using locally sourced ingredients and traditional production methods. In conclusion, the Cider, Perry & Rice Wine market in Europe is experiencing significant growth due to shifting customer preferences towards healthier and more diverse beverage options, trends in the market such as the craft cider movement and the rise of e-commerce, local special circumstances in countries with a strong cider tradition, and underlying macroeconomic factors such as economic stability and the growing trend of local and sustainable consumption.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.