Beer - Western Asia

The Beer market in Western Asia has been experiencing significant growth in recent years. This can be attributed to a combination of factors including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Western Asia have shifted towards beer as a popular alcoholic beverage. This can be attributed to the increasing urbanization and westernization of the region, leading to a greater exposure to international brands and cultures. Additionally, the younger population in Western Asia is increasingly adopting beer as their drink of choice, further driving the demand for beer in the region. Trends in the market also contribute to the growth of the Beer market in Western Asia. Craft beer, for example, has gained popularity in recent years. This trend can be attributed to the growing interest in unique and high-quality beer flavors among consumers. Craft beer breweries are emerging in the region, offering a wide range of flavors and styles to cater to the diverse tastes of consumers. Local special circumstances in Western Asia also play a role in the development of the Beer market. For example, some countries in the region have relaxed regulations on alcohol consumption, making it easier for breweries to operate and distribute their products. This has led to an increase in the number of breweries and the availability of beer in the market. Underlying macroeconomic factors also contribute to the growth of the Beer market in Western Asia. Economic growth and rising disposable incomes in the region have led to an increase in consumer spending on discretionary items such as alcoholic beverages. Additionally, the tourism industry in Western Asia has been growing, attracting tourists from around the world who are interested in experiencing the local culture and trying out different types of beer. In conclusion, the Beer market in Western Asia is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing urbanization and westernization of the region, along with the younger population adopting beer as their drink of choice, have contributed to the growth of the market. The emergence of craft beer breweries and relaxed regulations on alcohol consumption have also played a role in the development of the market. Furthermore, economic growth, rising disposable incomes, and the growth of the tourism industry in the region have increased consumer spending on beer.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.