Beer - Uzbekistan

The Beer market in Uzbekistan has been experiencing steady growth in recent years.

Customer preferences: Uzbekistan is a country with a rich cultural heritage, and this is reflected in the preferences of its beer consumers. Locals tend to favor traditional flavors and styles of beer, such as lagers and wheat beers. Craft beer is also gaining popularity among the younger generation, who are looking for unique and innovative flavors. In addition, there is a growing demand for low-alcohol and non-alcoholic beers, driven by health-conscious consumers.

Trends in the market: One of the key trends in the Uzbekistan beer market is the increasing consumption of premium and imported beers. As the country's economy continues to grow, consumers have more disposable income to spend on higher-quality products. This has led to a rise in demand for premium beers from international brands. Additionally, the growing tourism industry in Uzbekistan has also contributed to the popularity of imported beers, as tourists often seek familiar brands from their home countries. Another trend in the market is the rise of craft breweries. In recent years, there has been a surge in the number of small, independent breweries in Uzbekistan. These breweries offer a wide range of unique and artisanal beers, catering to the preferences of beer enthusiasts. The craft beer movement has gained momentum due to the increasing interest in locally produced and high-quality products.

Local special circumstances: Uzbekistan has a predominantly Muslim population, and this has an impact on the beer market. While alcohol consumption is not prohibited in the country, there are cultural and religious sensitivities around drinking. As a result, the beer market in Uzbekistan is not as large as in some other countries. However, there is still a significant consumer base for beer, especially among the younger generation and expatriate communities.

Underlying macroeconomic factors: The growth of the beer market in Uzbekistan can be attributed to several macroeconomic factors. The country has been experiencing a period of economic stability and growth, which has led to an increase in consumer spending power. Additionally, the government has implemented policies to attract foreign investment and promote entrepreneurship, which has created opportunities for the beer industry. The growing tourism sector has also played a role in the expansion of the beer market, as tourists contribute to the demand for beer products. In conclusion, the beer market in Uzbekistan is developing due to changing customer preferences, including a growing demand for premium and craft beers. The rise of the craft beer movement and the popularity of imported beers are key trends in the market. The local cultural and religious context, as well as the country's economic stability and growing tourism sector, are important factors contributing to the growth of the beer market in Uzbekistan.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.