Beer - Sri Lanka | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$480.8m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$117.1m in 2024.
Revenue, combined amounts to US$597.9m in 2024.
The revenue, at home is expected to grow annually by 9.24% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$21.91 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 116.4m L by 2024.
Volume, out-of-home is expected to amount to 17.1m L in 2024.
Volume, combined is expected to amount to 133.5m L in 2024.
The Beer market is expected to show a volume growth, at home of -1.1% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 5.30L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Sri Lanka is experiencing significant growth and development in recent years.

Customer preferences: Sri Lankan consumers have shown a growing preference for beer as their beverage of choice. With the rising popularity of social gatherings and nightlife, beer has become a popular choice among young adults and urban dwellers. The convenience and affordability of beer compared to other alcoholic beverages have also contributed to its increasing demand. Additionally, the influence of Western culture and the growing middle-class population have further fueled the demand for beer in Sri Lanka.

Trends in the market: One of the key trends in the Sri Lankan beer market is the increasing popularity of craft beer. Craft breweries are gaining traction among consumers who seek unique and flavorful beer options. These breweries often produce small batches of beer using traditional brewing methods and locally sourced ingredients, appealing to consumers looking for a more authentic and artisanal experience. The trend towards craft beer reflects a shift in consumer preferences towards quality and diversity. Another notable trend in the Sri Lankan beer market is the rise of low-alcohol and non-alcoholic beers. Health-conscious consumers are opting for these alternatives as they offer a lighter and less intoxicating option while still providing the taste and experience of beer. This trend is also driven by changing social norms and an increasing focus on responsible drinking.

Local special circumstances: Sri Lanka has a unique cultural and religious landscape that influences the beer market. The majority of the population practices Buddhism, which promotes a moderate and balanced approach to alcohol consumption. As a result, there are restrictions on the sale and consumption of alcohol during certain religious holidays and events. These regulations can impact the availability and consumption patterns of beer in the country.

Underlying macroeconomic factors: The Sri Lankan economy has been experiencing steady growth in recent years, with an expanding middle class and increasing disposable income. This economic growth has contributed to the rising demand for beer as consumers have more purchasing power to spend on leisure activities and indulgences. Additionally, the growth of tourism in Sri Lanka has also had a positive impact on the beer market, as tourists often seek out local alcoholic beverages as part of their cultural experience. In conclusion, the Beer market in Sri Lanka is witnessing growth and development driven by changing customer preferences, including a growing preference for craft beer and low-alcohol alternatives. The unique cultural and religious landscape of Sri Lanka, along with the country's economic growth and increasing disposable income, are also contributing factors to the market's development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.