Beer - Slovenia

The Beer market in Slovenia has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: Slovenian consumers have shown a growing interest in craft beer and premium beer options. They are increasingly seeking unique and flavorful beers, as well as products that are locally produced and have a story behind them. This shift in customer preferences has led to an increase in the number of microbreweries and craft beer bars in the country. Additionally, there has been a growing demand for low-alcohol and non-alcoholic beer options, reflecting a broader trend towards healthier lifestyles and moderation in alcohol consumption.

Trends in the market: One notable trend in the Slovenian beer market is the rise of craft beer. Craft breweries have gained popularity in recent years, offering consumers a wide variety of innovative and high-quality beers. This trend has been fueled by the growing interest in supporting local businesses and the desire for unique and authentic experiences. Craft beer festivals and events have also become more prevalent, providing a platform for breweries to showcase their products and engage with consumers. Another trend in the market is the increasing popularity of beer tourism. Slovenia's picturesque landscapes and rich brewing tradition have attracted beer enthusiasts from around the world. Breweries have capitalized on this trend by offering brewery tours, tastings, and other beer-related experiences. This has not only contributed to the growth of the beer market but also to the overall tourism industry in the country.

Local special circumstances: Slovenia's beer market is influenced by its geographical location and cultural heritage. The country shares borders with beer-loving countries such as Austria, Italy, and Germany, which has resulted in the cross-pollination of beer styles and brewing techniques. This has created a diverse and vibrant beer scene in Slovenia, with influences from both traditional European brewing traditions and modern craft beer trends. Furthermore, Slovenia has a strong tradition of beer consumption, with beer being a popular beverage choice for social gatherings and celebrations. This cultural preference for beer has provided a solid foundation for the growth of the beer market in the country.

Underlying macroeconomic factors: The Slovenian economy has been experiencing steady growth, which has contributed to increased consumer spending power. This has allowed consumers to indulge in higher-priced and premium beer options. The country's membership in the European Union has also facilitated trade and access to a wider range of beer products, further fueling market growth. In conclusion, the Beer market in Slovenia is evolving to meet changing customer preferences, with a growing demand for craft beer, premium options, and low-alcohol alternatives. The market is also influenced by local special circumstances, such as the country's brewing tradition and cultural preferences. The underlying macroeconomic factors, including economic growth and EU membership, are supporting the expansion of the beer market in Slovenia.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.