Beer - Chile | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$1.8bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.1bn in 2024.
Revenue, combined amounts to US$2.9bn in 2024.
The revenue, at home is expected to grow annually by 1.40% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$89.35 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 559.2m L by 2024.
Volume, out-of-home is expected to amount to 153.0m L in 2024.
Volume, combined is expected to amount to 712.2m L in 2024.
The Beer market is expected to show a volume growth, at home of -2.5% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 28.44L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Chile has been experiencing significant growth in recent years.

Customer preferences: Chilean consumers have shown a growing preference for beer over other alcoholic beverages. This can be attributed to several factors, including changing consumer lifestyles and a shift towards more social and outdoor activities. Additionally, the increasing popularity of craft beer and the availability of a wide variety of flavors and styles have also contributed to the rising demand for beer in Chile.

Trends in the market: One of the key trends in the beer market in Chile is the growing popularity of craft beer. Craft breweries have been emerging across the country, offering unique and innovative beer flavors that cater to the evolving tastes of consumers. This trend reflects a global movement towards artisanal and locally-produced products, as consumers seek more authentic and high-quality experiences. Another trend in the market is the increasing demand for low-alcohol and non-alcoholic beer. Health-conscious consumers are opting for these options as they look for ways to enjoy the taste of beer without the negative effects of alcohol. This trend aligns with the global shift towards healthier lifestyles and the growing awareness of the importance of moderation in alcohol consumption.

Local special circumstances: Chile's beer market is also influenced by its unique geography and climate. The country's long coastline and diverse landscapes provide an ideal setting for outdoor activities such as beach parties, barbecues, and hiking. Beer is often the beverage of choice in these social gatherings, further driving the demand for beer in the country. Additionally, Chile's growing tourism industry has also contributed to the growth of the beer market. As more international tourists visit the country, they bring with them their preferences for beer, leading to an increased demand for both local and international beer brands.

Underlying macroeconomic factors: The overall economic stability and growth in Chile have also played a role in the development of the beer market. A growing middle class with increasing disposable income has resulted in higher purchasing power, allowing consumers to spend more on discretionary items such as beer. Furthermore, the government's efforts to attract foreign investment and promote entrepreneurship have created a favorable business environment for breweries, leading to increased competition and innovation in the market. In conclusion, the Beer market in Chile has been driven by changing customer preferences, including a growing preference for craft beer and the demand for healthier beer options. The country's unique geography and climate, along with the growing tourism industry, have also contributed to the market's growth. Lastly, the overall economic stability and government policies have created a favorable environment for the beer market to thrive in Chile.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.