Alcoholic Beer - Kenya
Kenya- Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Beer market amounts to US$1.3bn in 2024.
- Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$34.6m in 2024.
- Revenue, combined amounts to US$1.3bn in 2024.
- The revenue, at home is expected to grow annually by 6.05% (CAGR 2024-2029).
- In global comparison, most revenue, at home is generated United States (US$74bn in 2024).
- In relation to total population figures, the average revenue per capita, at home of US$22.75 are generated in 2024.
- In the Alcoholic Beer market, volume, at home is expected to amount to 584.9m L by 2024.
- Volume, out-of-home is expected to amount to 8.5m L in 2024.
- Volume, combined is expected to amount to 593.4m L in 2024.
- The Alcoholic Beer market is expected to show a volume growth, at home of 1.1% in 2025.0.
- The average volume per person, at home in the Alcoholic Beer market is expected to amount to 10.41L in 2024.
- Key regions:
- Australia,
- Russia,
- China,
- India,
- United Kingdom
Definition:
Alcoholic Beer refers to fermented alcoholic beverages based on malt, with an alcohol content of more than 0.5% alcohol by volume (ABV). On average, beer has an alcohol content of around 5% ABV. Beers that have been mixed with soft drinks (ready-to-drink beer-mix beverages) and beers to which additional flavors have been added are also included.
Additional information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.
At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.
Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Molson Coors.In-Scope
- Beer of all sorts (Lage, Pilsner, Ale etc.)
- Beer Mix Drinks, such as Krombacher Radler
- Non-alcoholic Beer, such as Heineken 0.0
- Craft Beer, such as Blue Moon
Out-Of-Scope
- Non-Alcoholic Beer, such as Heineken 0.0
