The Soccer Market in Gabon is seeing limited growth due to factors such as low media coverage and limited merchandise and ticket sales. The adoption of digital technologies is slow, limiting awareness and convenience for consumers. Various sub-markets contribute to the overall stagnant growth.
Customer preferences: The rising popularity of soccer in Gabon has led to a growing demand for sports apparel and equipment, with a particular focus on eco-friendly and sustainable options. Additionally, consumers are increasingly looking for ways to enhance their game through technology, such as wearable fitness trackers and virtual training programs. This trend is also connected to the growing interest in health and wellness among the younger demographic in Gabon, who are more health-conscious and mindful about their lifestyle choices.
Trends in the market: In Gabon, the Soccer Market within the Sports Market is experiencing a surge in demand for wearable technology and data analytics. Teams are incorporating the latest tracking devices and software to improve performance and prevent injuries. This trend is significant as it enables teams to optimize training and make data-driven decisions. However, the implementation costs may pose challenges for smaller clubs. Thus, industry stakeholders must carefully consider the potential benefits and costs of adopting such technology to ensure competitiveness in the market.
Local special circumstances: In Gabon, the Soccer Market within the Sports Market is heavily influenced by the countrys rich history of football, dating back to its colonial past. With a strong fan base and emphasis on community, local clubs have significant support and investment. Additionally, government policies aimed at promoting Gabonese talent and investing in sports infrastructure have contributed to the growth of the market. This unique mix of cultural and regulatory factors sets the Gabon Soccer Market apart from other markets and continues to shape its dynamics.
Underlying macroeconomic factors: The Soccer Market within the Sports Market in Gabon is heavily influenced by various macroeconomic factors such as government investment in sports infrastructure, national economic growth, and global trends in the sports industry. Countries with strong national sports leagues and successful national teams often see a surge in fan interest and consumer spending on sports-related products and services. Additionally, the rise of overseas investments and partnerships in the African Sports market has also contributed to the growth of the Gabonese Soccer Market. However, political instability and economic challenges in Gabon may present barriers to potential growth in the market, highlighting the importance of a stable macroeconomic environment for sustained market success.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
