The Soccer Market in Canada is seeing minimal growth, with factors such as declining interest in the sport, limited media coverage, and high ticket prices impacting its growth rate. However, the market is expected to grow as more consumers become aware of soccer and the convenience of online ticket and merchandise purchases. The three sub-markets of Soccer Media, Merchandise, and Ticket Sales are all playing a role in this growth potential.
Customer preferences: In the Soccer Market within the Sports Market, there has been a notable increase in fan engagement and participation through digital platforms and social media. Consumers are now looking for more interactive and immersive experiences, leading to the rise of virtual and augmented reality technologies for game viewing and player analysis. Moreover, the expanding demographic of female soccer enthusiasts has sparked a push for more diverse and inclusive representation in the industry. This shift in consumer preferences is driven by the desire for a more personalized and inclusive soccer experience.
Trends in the market: In Canada, the soccer market is experiencing a surge in popularity, with more youth participation and interest from broadcasters and sponsors. This trend is likely to continue as the 2026 FIFA World Cup will be co-hosted by Canada, the US, and Mexico. The significance of this trend is evident in the increased investment and development of professional soccer leagues and facilities in Canada. This could have major implications for stakeholders in the industry, including clubs, investors, and broadcasters, as they seek to capitalize on the growing fan base and potential for revenue growth in the soccer market. As the popularity of the sport continues to rise, we can expect to see a greater emphasis on digital and social media strategies, as well as increased collaboration and partnerships between soccer organizations and other sectors within the Sports market.
Local special circumstances: In Canada, the Soccer Market within the Sports Market is highly influenced by the countrys diverse cultural landscape. With a large immigrant population, there is a strong demand for soccer among ethnic communities, leading to the growth of local leagues and tournaments. Moreover, the Canadian governments investment in infrastructure and youth development programs has contributed to the countrys success in international soccer tournaments. Additionally, Canadas geographical vastness has resulted in regional variations in soccer popularity, with more focus on outdoor soccer in rural areas and indoor soccer in urban centers.
Underlying macroeconomic factors: The Soccer Market within the Sports Market in Canada is influenced by various macroeconomic factors, including the countrys overall economic health, global economic trends, government policies, and relevant financial indicators. For instance, the growing popularity of soccer as a national sport and the rising demand for sports entertainment have led to significant investments in the development of infrastructure and facilities for the sport. Moreover, Canadas stable economy and favorable business environment have attracted foreign investments, further boosting the growth of the Soccer Market. Additionally, the countrys diverse and multicultural population, coupled with the increasing penetration of technology, offers immense opportunities for market expansion and innovation in the soccer industry.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
