Market Insights Advertising & Media Sports Basketball

Basketball Ticket Sales - Africa

Africa

Revenue in the Basketball Ticket Sales market is projected to reach US$17.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.71%, resulting in a projected market volume of US$20.23m by 2029.
In global comparison, most revenue will be generated in the United States (US$2,505.00m in 2024).
The average revenue per user (ARPU) in the Basketball Ticket Sales market is projected to amount to US$9.81 in 2024.
In the Basketball Ticket Sales market, the number of users is expected to amount to 2.0m users by 2029.
User penetration in the Basketball Ticket Sales market will be at 0.1% in 2024.

Market

Region

Region comparison

Currency

Analyst Opinion

In Africa, the Basketball Ticket Sales Market is facing a negligible growth rate, impacted by factors such as limited access to technology, low awareness of basketball, and lack of convenient online ticket purchasing options. However, with increasing interest in basketball and technological advancements, this market is expected to experience significant growth in the near future.

Customer preferences: As Africa experiences rapid economic growth and urbanization, there is an increasing interest in basketball and other sports, leading to a growing demand for tickets. However, alongside this trend, there is a rise in online ticketing platforms and the use of mobile payments, reflecting the continents tech-savvy youth population. Additionally, the rise of social media and influencer culture is also playing a significant role in driving ticket sales, as fans are eager to attend live games and be a part of the buzzing basketball community in Africa.

Trends in the market: In Africa, the Basketball Ticket Sales Market is seeing a rise in mobile ticketing options, allowing fans to purchase and manage tickets easily through their phones. In addition, there is a growing trend of selling tickets through social media platforms, reaching a wider audience. These trends are significant as they cater to the tech-savvy younger generation and provide convenience for fans. However, there are potential implications for traditional ticket vendors and the need for effective cybersecurity measures. This trajectory shows a shift towards a more efficient and digitalized ticketing process that caters to the changing consumer behavior in the Sports market.

Local special circumstances: In Africa, basketball is a popular sport, with a growing professional league and increasing participation at the grassroots level. However, the lack of infrastructure and funding in many countries pose challenges for ticket sales. Additionally, diverse cultural backgrounds and varying economic statuses across the continent influence buying behaviors and preferences. Furthermore, government regulations and political stability also play a role in the success of the basketball ticket sales market in Africa. These unique local factors must be carefully considered and managed by businesses operating in this market to ensure success.

Underlying macroeconomic factors: The Basketball Ticket Sales Market of the Basketball Market within the Sports Market is significantly impacted by macroeconomic factors like the overall economic stability of the African region, the status of local currencies, and consumer purchasing power. In addition, government policies and regulations regarding sports events and travel also play a crucial role in the performance of the market. Countries with strong economic growth, stable currencies, and supportive policies are likely to experience higher demand for basketball tickets, while economic downturns and unfavorable policies may lead to a decline in ticket sales. Furthermore, the growth of the African middle class and their increasing disposable income presents a promising opportunity for the basketball market in the region.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.