The American Football Ticket Sales Market in Sweden is experiencing minimal growth due to factors such as limited availability of tickets, decreasing interest in the sport, and high ticket prices. However, the convenient online ticket purchasing options and increasing health awareness among fans are likely to drive growth in the future.
Customer preferences: As American Football becomes more popular in Sweden, there is a growing demand for online ticket sales platforms and digital viewing options. Consumers are also seeking personalized experiences, leading to the rise of subscription-based ticket packages and virtual reality viewing options. Additionally, with a growing interest in health and wellness, a trend towards including healthy stadium food options and wellness-focused activities during game breaks is emerging. This shift is driven by the increasing importance placed on holistic well-being and a desire for a more immersive and personalized game day experience.
Trends in the market: In Sweden, the American Football ticket sales market is experiencing a shift towards online sales channels, as more consumers opt for the convenience of buying tickets from their mobile devices. In the United States, there is a growing trend of offering exclusive ticket packages and experiences to attract high-spending customers. This trend has also been observed in Sweden, with premium packages including VIP access and hospitality options. These developments highlight the increasing importance of digital and premium offerings in the American Football market, which presents opportunities for industry stakeholders to enhance fan experiences and increase revenue.
Local special circumstances: In Sweden, the American Football market faces challenges due to the countrys strong tradition and support of football (soccer). However, the market has seen growth as the sport becomes increasingly popular among younger generations. Ticket sales are also impacted by Swedens high internet penetration rate and online ticket purchasing habits. On the other hand, the American Football market in the United States thrives due to its long-established cultural significance and the countrys strong sporting infrastructure. Additionally, the diversity and regulatory flexibility of the US market allow for innovative ticket sales strategies such as season passes and digital ticketing options.
Underlying macroeconomic factors: The American Football Ticket Sales Market is heavily influenced by macroeconomic factors such as consumer disposable income and overall consumer spending on entertainment. Countries with stable economies and higher disposable income levels tend to have a greater demand for tickets and attendance at American football games. Fiscal policies, such as tax incentives for sports events and investments in sports infrastructure, also play a role in the market. Additionally, global economic trends and shifts in consumer behavior towards sports and entertainment can impact demand for American football tickets.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
