Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Sports
  4. American Football

American Football Media - South Korea

South Korea
  • Revenue in the American Football Media market is projected to reach US$2.39m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.15%, resulting in a projected market volume of US$2.41m by 2029.
  • In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
  • The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.31 in 2024.
  • In the American Football Media market, the number of users is expected to amount to 597.0k users by 2029.
  • User penetration in the American Football Media market will be at 1.1% in 2024.

Definition:

The Football Media market encompasses various platforms and channels dedicated to delivering news, analysis, commentary, and entertainment related to American football worldwide. These media outlets cater to the immense global fanbase of the sport, providing coverage of matches, player updates, team news, and in-depth discussions on strategies and tactics.

Additional information:

Key metrics within the market include revenues, viewers, average revenue per user, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, and sponsorship deals. Data on broadcasting rights, online viewership, website traffic, and print circulation are crucial for understanding market trends. Key players in the Football Media market include major broadcasting networks, digital media companies, and traditional print publishers such as ESPN, Fox Sports, CBS Sports, and Sports Illustrated. For more detailed insights, refer to the additional information provided next to the respective data points.

In-Scope

  • Revenue from broadcasting rights, such as TV rights
  • Revenue from advertising, such as deals with clubs

Out-Of-Scope

  • Revenue from competitions and prize money, such as for winning a tournament
  • Revenue from licensing or sponsorship, such as from logos
Sports: market data & analysis - Cover

Market Insights report

Sports: market data & analysis

Study Details

    Revenue

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The American Football media market in South Korea is experiencing minimal growth due to various factors, including the limited popularity of the sport in the region. However, with the increasing availability of online streaming services, there is potential for slow growth in the future.

    Customer preferences:
    There has been a growing interest in American football among South Korean consumers, particularly among younger demographics. With the rise of digital media, there has been a shift towards streaming and online platforms for watching games and engaging with content. This trend is notable given the cultural preference for convenience and the increasing use of technology in daily life. As such, there is a potential for the integration of digital media and American football to become a key marketing strategy in reaching and engaging with South Korean consumers.

    Trends in the market:
    In South Korea, there is an increasing interest in American football, resulting in a growing demand for media coverage of the sport. This trend is reflected in the rising viewership of American football games on television and online streaming platforms. Similarly, in the United States, there has been a shift towards digital media consumption, with more fans turning to social media and online platforms for American football updates and highlights. This trend has led to the emergence of specialized American football media outlets, catering to the interests of die-hard fans. In the future, we can expect to see further growth in the American football media market, as the sport continues to gain popularity globally. This will present significant opportunities for industry stakeholders, such as broadcasters, advertisers, and media companies, to tap into the lucrative American football market and engage with a diverse fan base.

    Local special circumstances:
    In South Korea, the American Football media market has faced challenges in gaining traction due to the dominance of traditional sports like soccer and baseball. However, recent years have seen a growing interest from the younger demographic, aided by the rise of social media and online streaming platforms. There is also a cultural preference for teamwork and discipline, which aligns with the values promoted in American football. In the US, on the other hand, American football has a long-standing history and is deeply ingrained in the culture, with a dedicated fan base and extensive media coverage. The stringent regulations in South Korea regarding foreign sports leagues and teams have also posed a barrier for the American Football media market to establish a strong presence in the country.

    Underlying macroeconomic factors:
    The American Football Media Market, within the Sports Market, is greatly impacted by macroeconomic factors such as consumer spending, viewer preferences, and technological advancements. In South Korea, the rapid growth of the digital media market, coupled with the increasing investment in sports broadcasting, has led to a significant boost in the American Football Market. Contrastingly, in the US, the market fluctuates based on factors such as sponsorship deals, broadcast rights, and declining viewership trends. However, both markets are heavily influenced by economic stability and consumer confidence, which ultimately dictate the success of the American Football Media Market.

    Reach

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

    Modeling approach / Market size:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

    Advertising & Media

    Access more Market Insights on Advertising & Media topics with our featured report

    Sports: market data & analysis - BackgroundSports: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.