The American football media market in Austria is experiencing minimal growth due to factors like limited interest in the sport and competition from other popular sports. Despite this, it continues to attract fans through its unique storytelling and advancements in digital media technology.
Customer preferences: The American Football Media Market is seeing a rising preference for streaming services and digital content among consumers. This trend is driven by the younger generations reliance on digital media and their desire for instant access to sports content. Additionally, the increasing availability and affordability of high-speed internet and mobile devices are fueling the demand for digital media consumption. Furthermore, the shift towards personalized and on-demand viewing experiences is also shaping the American Football Media Market, as more fans are looking for interactive and customized content.
Trends in the market: In Austria, the American Football market is experiencing a surge in interest and support, with a growing number of American Football leagues and teams being established. In the American Football Media Market, there has been a shift towards more digital media consumption, with social media and streaming platforms becoming popular channels for fans to stay connected with their favorite teams and players. This trend is expected to continue as digital media offers a more interactive and ubiquitous experience for fans. The potential implications for industry stakeholders include the need for increased investment in digital infrastructure and content creation to cater to the growing demand for digital media in the American Football Market.
Local special circumstances: In Austria, the American Football media market is influenced by the countrys strong interest in sports overall, particularly soccer and skiing. This has led to a smaller but loyal fan base for American Football, with a focus on live broadcasts and coverage after big games. In contrast, in the United States, the media market for American Football is saturated with multiple broadcasting options and a high demand for constant coverage and analysis. This has resulted in a larger emphasis on pre-game shows and extensive post-game coverage, along with a strong presence on social media platforms.
Underlying macroeconomic factors: The American Football Media Market in Austria and the United States is heavily influenced by macroeconomic factors such as the overall health of the national economies, consumer spending patterns, and government policies on media and sports industries. In recent years, the global economic downturn has affected both countries, resulting in a decrease in consumer spending and advertising budgets. However, the increased popularity and accessibility of American football in both countries have helped to mitigate the negative impact of the economic slowdown on the market. Additionally, favorable government policies and investments in sports infrastructure have created opportunities for growth in the American Football Media Market. Furthermore, the growing demand for live content and the rise of online streaming platforms have also contributed to the growth of the market in Austria and the United States.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
