The Online Sports Betting market in Ireland has been experiencing significant growth in recent years.
Customer preferences: Irish customers have shown a strong preference for online sports betting platforms, as they offer convenience and a wide range of betting options. The ability to place bets from the comfort of their own homes or on the go through mobile apps has made online sports betting increasingly popular. Additionally, the availability of live streaming and in-play betting has further enhanced the customer experience, allowing them to engage with their favorite sports in real-time.
Trends in the market: One major trend in the Irish online sports betting market is the increasing popularity of mobile betting. With the widespread use of smartphones and the availability of dedicated mobile apps, customers can now place bets anytime and anywhere. This trend has led to a shift in customer behavior, with more people opting to bet on their mobile devices rather than using desktop computers. Another trend in the market is the growing interest in niche sports betting. While traditional sports like football and horse racing remain popular, there has been a rise in betting on sports such as Gaelic football, hurling, and rugby. This trend reflects the strong sporting culture in Ireland and the desire for customers to engage with their local teams and events.
Local special circumstances: One of the unique aspects of the Irish online sports betting market is the strong presence of local bookmakers. There are several well-established Irish bookmakers that have a loyal customer base and offer competitive odds on a wide range of sports. This local competition has driven innovation and customer-centric approaches, as bookmakers strive to differentiate themselves in a crowded market.
Underlying macroeconomic factors: The growth of the online sports betting market in Ireland can be attributed to several macroeconomic factors. Firstly, the increasing internet penetration and smartphone adoption rate have made online betting more accessible to a larger segment of the population. Additionally, the strong sporting culture in Ireland, with a particular emphasis on football, horse racing, and Gaelic games, provides a fertile ground for the growth of the online sports betting market. Furthermore, the regulatory environment in Ireland has been favorable for online sports betting operators. The Irish government has implemented a licensing and regulatory framework that ensures the integrity of the market while also allowing for healthy competition. This has attracted both local and international operators to enter the market, leading to increased choice and innovation for customers. In conclusion, the Online Sports Betting market in Ireland has been experiencing significant growth due to customer preferences for convenience and a wide range of betting options. The increasing popularity of mobile betting and niche sports betting are key trends in the market. The strong presence of local bookmakers and the favorable regulatory environment have also contributed to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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