Online Lottery - South Korea

South Korea

Highlights

Revenue in the Online Lottery market is projected to reach US$76.99m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.85%, resulting in a projected market volume of US$102.30m by 2029.
In the Online Lottery market, the number of users is expected to amount to 4.5m users by 2029.
User penetration will be 6.5% in 2024 and is expected to hit 8.8% by 2029.
The average revenue per user (ARPU) is expected to amount to US$22.88.
In global comparison, most revenue will be generated United States (US$4.39bn in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Lottery market in South Korea has been experiencing significant growth in recent years.

Customer preferences: South Korean customers have shown a growing interest in online lottery games. This can be attributed to several factors. Firstly, the convenience of being able to play lottery games online appeals to customers who prefer to avoid the hassle of visiting physical lottery outlets. Secondly, the availability of a wide range of lottery games online provides customers with more options and variety. This has attracted a larger customer base, including younger demographics who are more tech-savvy and prefer online platforms for entertainment purposes. Additionally, the ability to participate in international lottery games through online platforms has also contributed to the popularity of online lottery in South Korea.

Trends in the market: One of the key trends in the online lottery market in South Korea is the increasing adoption of mobile devices for playing lottery games. With the widespread use of smartphones and easy access to mobile internet, customers are now able to play lottery games anytime and anywhere. This trend has led to the development of mobile applications and optimized websites that cater specifically to mobile users. As a result, the mobile segment of the online lottery market has witnessed significant growth. Another trend in the market is the introduction of innovative lottery game formats. Online lottery operators in South Korea are constantly introducing new and engaging game formats to attract customers. These formats may include interactive elements, such as live draws or instant win games, which enhance the overall gaming experience. By offering unique and exciting game formats, operators are able to differentiate themselves in a competitive market and attract a larger customer base.

Local special circumstances: The online lottery market in South Korea is subject to certain regulations and restrictions. The government has implemented measures to ensure responsible gambling and prevent illegal activities. For example, there are limits on the amount of money that can be spent on lottery games, and strict age verification processes are in place to prevent underage gambling. These regulations help to maintain the integrity of the online lottery market and protect customers.

Underlying macroeconomic factors: The growth of the online lottery market in South Korea can also be attributed to underlying macroeconomic factors. The country has a high internet penetration rate and a strong digital infrastructure, which provides a conducive environment for online businesses, including online lottery operators. Additionally, South Korea has a strong economy and a high level of disposable income, which enables customers to spend on leisure activities such as online lottery games. The combination of these factors has contributed to the growth and development of the online lottery market in South Korea.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.