The Online Casinos market in Sweden has experienced significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.
Customer preferences: Swedish customers have shown a strong inclination towards online casinos due to their convenience and accessibility. The rise of smartphones and high-speed internet has made it easier for customers to access online casino games anytime and anywhere. Additionally, the availability of a wide range of games and attractive bonuses and promotions has further attracted customers to online casinos.
Trends in the market: One of the key trends in the Swedish online casino market is the increasing popularity of live casino games. Live casino games offer an immersive and interactive experience, allowing players to interact with real dealers and other players in real-time. This trend is driven by the desire for a more authentic casino experience and the advancements in technology that enable high-quality live streaming. Another trend in the market is the growing focus on responsible gambling. Swedish customers are becoming more aware of the potential risks associated with online gambling and are demanding stricter regulations and measures to protect vulnerable individuals. Online casinos in Sweden are now required to implement responsible gambling tools, such as self-exclusion options and spending limits, to ensure the well-being of their customers.
Local special circumstances: Sweden has a well-regulated online gambling market, which has contributed to the growth of the online casino industry. The Swedish Gambling Authority, Lotteriinspektionen, ensures that online casinos operate in a fair and transparent manner, providing a secure environment for customers. This regulatory framework has instilled trust among Swedish customers and has encouraged them to engage in online gambling activities. Furthermore, Sweden has a high internet penetration rate, with a large percentage of the population having access to the internet. This has created a favorable environment for online casinos to thrive, as customers can easily access and enjoy their favorite casino games online.
Underlying macroeconomic factors: The Swedish economy has been relatively stable in recent years, with a high GDP per capita and low unemployment rates. This economic stability has provided consumers with disposable income to spend on leisure activities, including online gambling. Additionally, the Swedish government has implemented favorable tax policies for online casinos, which has attracted both domestic and international operators to the market. In conclusion, the Online Casinos market in Sweden has experienced significant growth due to changing customer preferences, such as the demand for convenience and the popularity of live casino games. The local special circumstances, including a well-regulated market and high internet penetration rate, have also contributed to the development of the market. The underlying macroeconomic factors, such as a stable economy and favorable tax policies, have further supported the growth of the online casino industry in Sweden.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
