Online Casinos - Portugal | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$403.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.80%, resulting in a projected market volume of US$462.60m by 2029.
In the Online Casinos market, the number of users is expected to amount to 289.6k users by 2029.
User penetration will be 2.7% in 2024 and is expected to hit 2.9% by 2029.
The average revenue per user (ARPU) is expected to amount to US$1.44k.
In global comparison, most revenue will be generated United Kingdom (US$6.47bn in 2024).
With a projected rate of 35.6%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in Portugal has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: Portuguese customers have shown a growing interest in online casinos due to the convenience and accessibility they offer. Online casinos provide a wide range of games, including popular options such as slots, poker, and roulette, which cater to the diverse preferences of customers. Additionally, the ability to play from the comfort of their own homes or on mobile devices has made online casinos a convenient and attractive option for many Portuguese players.

Trends in the market: One of the key trends in the Portuguese online casino market is the increasing adoption of mobile gambling. With the proliferation of smartphones and improved internet connectivity, more and more players are choosing to access online casinos through their mobile devices. This trend is expected to continue as mobile technology continues to advance and become more widely accessible. Another trend in the market is the integration of live dealer games. These games provide a more immersive and interactive experience for players, as they can interact with real dealers in real-time. This trend has gained popularity in Portugal as it combines the convenience of online gambling with the social aspect of playing in a physical casino.

Local special circumstances: Portugal has a regulated online gambling market, which has contributed to the growth of the online casino industry. The country implemented a licensing system in 2015, allowing operators to legally offer online gambling services to Portuguese residents. This regulation has provided a sense of security for players, as they can be assured that licensed operators adhere to strict standards and regulations. Furthermore, the Portuguese government has implemented measures to promote responsible gambling. Online casinos are required to provide tools and resources to help players manage their gambling habits and prevent excessive gambling. This focus on responsible gambling has helped to create a safer and more sustainable online casino market in Portugal.

Underlying macroeconomic factors: The growth of the online casino market in Portugal is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income for many Portuguese consumers. This rise in disposable income has allowed more people to participate in online gambling activities. Additionally, the tourism industry in Portugal has been thriving, attracting a large number of international visitors. These tourists often engage in online gambling while in the country, contributing to the overall growth of the market. The combination of domestic and international players has created a diverse and vibrant online casino market in Portugal. In conclusion, the Online Casinos market in Portugal has been growing due to changing customer preferences, such as the preference for convenience and mobile gambling. The integration of live dealer games has also contributed to the market's growth. Local special circumstances, such as the regulated market and focus on responsible gambling, have provided a favorable environment for the industry. The underlying macroeconomic factors, including economic growth and a thriving tourism industry, have further supported the development of the online casino market in Portugal.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.