Online Gambling

Revenue in the Online Gambling market is projected to reach US$21.97m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.27%, resulting in a projected market volume of US$28.40m by 2029.
The Online Sports Betting market has a projected market volume of US$9.48m in 2024.
In global comparison, most revenue will be generated United States (US$24.98bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$461.90 in 2024.
In the Online Gambling market, the number of users is expected to amount to 58.6k users by 2029.
User penetration in the Online Gambling market will be at 0.7% in 2024.

Definition:

The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.

Structure:

Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.

Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland

Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss

The Online Gambling market in El Salvador has been experiencing significant growth in recent years. Customer preferences have shifted towards online gambling platforms due to their convenience and accessibility. In addition, the market is benefiting from several trends, such as the increasing use of smartphones and the growing popularity of online gaming worldwide. Customer preferences in the Online Gambling market in El Salvador have been shifting towards online platforms. This can be attributed to the convenience and accessibility offered by online gambling websites and mobile applications. Players can now enjoy their favorite casino games and sports betting activities from the comfort of their own homes or while on the go. The ability to access a wide range of games and betting options at any time has made online gambling a popular choice among Salvadoran consumers. The market is also benefiting from global trends in the online gambling industry. The increasing use of smartphones and the availability of high-speed internet connections have made it easier for people to access online gambling platforms. In addition, the growing popularity of online gaming worldwide has also contributed to the development of the online gambling market in El Salvador. As more people become familiar with online gaming and gambling activities, the demand for online gambling platforms is expected to continue to rise. Local special circumstances in El Salvador have also played a role in the development of the online gambling market. The country has a relatively young population, with a high percentage of internet users. This demographic is more likely to engage in online activities, including online gambling. Additionally, El Salvador has a growing middle class with disposable income, which has increased the demand for entertainment options, including online gambling. Underlying macroeconomic factors have also contributed to the growth of the online gambling market in El Salvador. The country has experienced steady economic growth in recent years, which has resulted in higher disposable incomes for many Salvadorans. This has allowed more people to participate in online gambling activities and has increased the overall demand for online gambling services. In conclusion, the Online Gambling market in El Salvador has been developing due to shifting customer preferences, global trends in the online gambling industry, local special circumstances, and underlying macroeconomic factors. As the market continues to grow, it is expected to attract more players and generate higher revenues for online gambling operators.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.