Metaverse Gaming - Western Africa

The Metaverse Gaming market is anticipated to reach a value of US$121.3m in 2024.
This market segment is expected to display a compound annual growth rate (CAGR) of 43.67% between 2024 and 2030, resulting in a projected market volume of US$1.1bn by 2030.
in Western Africa, a region known for its vibrant gaming community, will play a significant role in this market.
In 2024, United States is projected to generate the majority of the market value, with a market volume of US$7.5bn.
By 2030, the number of users in the Metaverse Gaming market is expected to reach 11.5m users.
User penetration is forecasted to increase from 1.5% in 2024 to 4.4% by 2030.
Furthermore, the average value per user (ARPU) is projected to amount to US$34.6.
Western Africa is experiencing a surge in Metaverse gaming, with virtual reality platforms providing immersive experiences to a growing number of gamers in the region.

Definition:

The Gaming market refers to the playing of video games or other interactive experiences within virtual reality environments, such as virtual worlds, social VR platforms, and other immersive digital spaces. This definition includes traditional single-player and multiplayer games as well as more open-ended virtual worlds, where players can interact with each other and the environment in a variety of ways. Gaming in the metaverse can be experienced through different hardware, such as VR headsets, smartphones, and computers, and can also include new forms of gaming such as social gaming, multiplayer gaming, and location-based gaming.

Structure:

The Gaming market includes the markets Action Games, Adventure Games, Casual Games, Role-playing Games, Simulation Games, Sports & Racing Games and Strategy Games. Each genre has different games published that are classified as metaverse games in respective metaverse applications, or individual games.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending on apps, games, and items. Market numbers about the Gaming market can also be found in the Digital Market Insights. Key players in the market are games like Fortnite, Roblox or Minecraft. Use the info button right next to the boxes for more information on the data displayed.

Games directly in metaverse considered apps, such as games in Roblox
Open-world games, shaped by users, such as Fortnite
Sandbox games, such as Minecraft
Social virtual reality games, such as VRChat

Open-world games, with a story line, such as World of Warcraft
All other non related metaverse games, such as Call of Duty
Non-metaverse related browser games, such as Forge of Empires

The Metaverse Gaming market in Western Africa is experiencing significant growth and development due to various factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the expansion of this market in the region.

Customer preferences in Western Africa are playing a crucial role in the development of the Metaverse Gaming market. The region has a young and tech-savvy population that is increasingly interested in immersive gaming experiences. The popularity of online multiplayer games and virtual reality platforms has been steadily rising, driving the demand for Metaverse Gaming.

Additionally, the affordability and accessibility of smartphones and internet connectivity have enabled more people in the region to engage in gaming activities, further fueling the growth of the market. Trends in the market indicate a strong potential for the Metaverse Gaming industry in Western Africa. The region has seen a rise in the number of local game developers and studios, creating games specifically tailored to the preferences and cultural backgrounds of the population.

This localization of gaming content has resonated well with the audience, leading to increased engagement and revenue generation. Furthermore, partnerships between international gaming companies and local stakeholders have facilitated the introduction of popular global gaming franchises into the market, attracting a wider audience and driving competition. Local special circumstances in Western Africa also contribute to the development of the Metaverse Gaming market.

The region has a vibrant and diverse cultural heritage, which provides a rich source of inspiration for game developers. Incorporating local folklore, traditions, and stories into gaming content has proven to be a successful strategy in capturing the interest and loyalty of the audience. Additionally, the rise of esports in Western Africa has created opportunities for competitive gaming and organized tournaments, fostering a sense of community and driving the growth of the Metaverse Gaming market.

Underlying macroeconomic factors further support the expansion of the Metaverse Gaming market in Western Africa. The region has experienced steady economic growth and increasing disposable incomes, enabling more individuals to invest in gaming-related products and services. Additionally, the growing digital infrastructure and internet penetration rates have created a conducive environment for online gaming experiences.

The availability of reliable payment systems and the emergence of local gaming platforms have also contributed to the market's growth by facilitating seamless transactions and enhancing user experience. In conclusion, the Metaverse Gaming market in Western Africa is thriving due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The region's young and tech-savvy population, the rise of local game developers, the incorporation of cultural elements, and the favorable macroeconomic environment all contribute to the expansion and development of this market.

As the region continues to embrace technology and digital entertainment, the Metaverse Gaming industry is expected to flourish even further in Western Africa.

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

For everybody who spends a lot of time in digital worlds – for example via gaming and socializing in-game – the concept of the metaverse, a virtual world where physical and digital worlds come together, is nothing new. In-game hangouts in massively multiplayer online games (MMO) and other multiplayer games have been a vital part of the gaming community for years, and the activity received a boost during the COVID-19 pandemic when people turned to online worlds to connect with each other. Overall, these online game hangouts are an important step along the journey to metaverse gaming.