Metaverse Advertising - Indonesia

Indonesia

Highlights

The projected value of the Metaverse Advertising market in Indonesia is expected to reach US$17.5m in 2024.
This projection indicates a significant growth potential for the country's advertising industry within the Metaverse.
Furthermore, it is anticipated that the market will experience a compound annual growth rate (CAGR 2024-2030) of 26.90%, leading to a projected market volume of US$73.2m by 2030.
In comparison, United States is currently the largest contributor to the market, generating a substantial market volume of US$602.2m in 2024.
However, with the promising growth projections for Indonesia, it is likely that the country will see a significant increase in its market share in the coming years.
The Metaverse Advertising market in Indonesia is experiencing rapid growth due to the increasing popularity of virtual events and online gaming.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Metaverse Advertising market in Indonesia has been experiencing significant growth in recent years.

Customer preferences: Indonesian consumers are increasingly embracing digital technology and spending more time online. This has created a demand for immersive experiences and interactive content, which has fueled the growth of the Metaverse Advertising market. Consumers are drawn to the ability to explore virtual worlds, interact with virtual objects, and engage with brands in a more personalized and interactive way.

Trends in the market: One of the key trends in the Metaverse Advertising market in Indonesia is the integration of advertising into virtual reality (VR) and augmented reality (AR) experiences. Brands are leveraging these technologies to create immersive and interactive advertising campaigns that capture the attention of consumers. This allows advertisers to deliver their messages in a more engaging and memorable way, leading to increased brand awareness and customer engagement. Additionally, the use of virtual influencers and avatars in advertising campaigns has gained popularity in Indonesia. These virtual personalities are seen as relatable and influential, and they can help brands connect with their target audience in a more authentic and engaging manner.

Local special circumstances: Indonesia has a large and growing population of internet users, making it an attractive market for Metaverse Advertising. The country also has a young and tech-savvy population, who are early adopters of new technologies and are open to exploring virtual worlds. Additionally, the Indonesian government has been supportive of the development of the digital economy, which has created a favorable environment for the growth of the Metaverse Advertising market.

Underlying macroeconomic factors: The growth of the Metaverse Advertising market in Indonesia is also driven by underlying macroeconomic factors. The country's economy has been growing steadily, leading to increased disposable income and consumer spending. This has created a larger market for advertisers to target and has contributed to the growth of the Metaverse Advertising market. Additionally, the COVID-19 pandemic has accelerated the shift towards digital advertising, as more people are spending time online and businesses are looking for innovative ways to reach their target audience. This has further fueled the growth of the Metaverse Advertising market in Indonesia. In conclusion, the Metaverse Advertising market in Indonesia is experiencing significant growth due to customer preferences for immersive and interactive experiences, the integration of advertising into VR and AR, the use of virtual influencers and avatars, the country's large and tech-savvy population, the supportive government policies, and the underlying macroeconomic factors such as growing disposable income and the impact of the COVID-19 pandemic.

Data coverage:

Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.