TV & Video - Dominican Republic | Statista Market Forecast

In the Dominican Republic, revenue in the TV & Video market market is projected to reach US$604.40m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.40%, leading to a projected market volume of US$714.20m by 2029.
The largest market within this market is Traditional TV & Home Video, which is anticipated to have a market volume of US$471.40m in 2024.
When comparing globally, the majority of revenue will be generated the United States, with a figure of US$280.30bn in 2024.
Within the TV & Video market market in the Dominican Republic, the number of users is expected to reach 10.4m users by 2029.
User penetration in this market is expected to be at 84.1% in 2024.
Furthermore, the average revenue per user (ARPU) is projected to amount to US$62.82 in 2024.
In the Dominican Republic, the TV and video market is increasingly embracing streaming platforms, reflecting a shift in consumer preferences towards on-demand content.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Dominican Republic is experiencing significant growth and development.

Customer preferences: Customers in Dominican Republic have shown a strong preference for TV and video content in recent years. With the increasing availability of internet access and the rise of streaming platforms, consumers are increasingly turning to online video content for their entertainment needs. This shift in customer preferences has led to a decline in traditional TV viewership, as more people opt for on-demand content that they can watch at their convenience.

Trends in the market: One of the key trends in the TV & Video market in Dominican Republic is the growth of streaming services. Platforms like Netflix, Amazon Prime Video, and Disney+ have gained popularity among consumers, offering a wide range of TV shows, movies, and original content. The convenience and flexibility of streaming services have attracted a large number of subscribers, contributing to the overall growth of the market. Another trend in the market is the increasing adoption of smart TVs. These televisions come equipped with built-in internet connectivity, allowing users to access online streaming services directly from their TV screens. The affordability and accessibility of smart TVs have made them a popular choice among consumers, further driving the growth of the TV & Video market.

Local special circumstances: Dominican Republic has a relatively young population, with a high percentage of tech-savvy individuals. This demographic is more likely to embrace new technologies and trends in the TV & Video market, such as streaming services and smart TVs. Additionally, the government has been investing in improving internet infrastructure in the country, making it easier for consumers to access online video content.

Underlying macroeconomic factors: The growing middle class in Dominican Republic has contributed to the expansion of the TV & Video market. As disposable incomes rise, consumers have more purchasing power to invest in TVs, streaming subscriptions, and other related products and services. Furthermore, the increasing urbanization in the country has led to a higher demand for entertainment options, driving the growth of the market. In conclusion, the TV & Video market in Dominican Republic is experiencing growth and development driven by customer preferences for online streaming services and smart TVs. The young and tech-savvy population, along with government initiatives to improve internet infrastructure, are key factors contributing to the expansion of the market. The growing middle class and urbanization in the country further support the growth of the TV & Video market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.