Magazine - Germany | Statista Market Forecast

In Germany, revenue in the Magazine market is projected to reach US$1.78bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.19%, resulting in a projected market volume of US$1.68bn by 2029.
In the Magazine market in Germany, the number of readers is expected to amount to 12.8m users by 2029.
User penetration will be 24.8% in 2024 and is expected to decline to 15.4% by 2029.
The average revenue per user (ARPU) in Germany is expected to amount to US$86.24.
In global comparison, the majority of revenue will be generated China, with US$12.77bn projected for 2024.
In Germany, the magazine market is increasingly focusing on digital subscriptions as traditional print readership continues to decline amid changing consumer preferences.

Definition:

The Print Magazine market encompasses the production, distribution, and sale of physical, paper-based periodical publications that offer a diverse range of content to readers. These magazines cover a wide spectrum of topics, including lifestyle, fashion, entertainment, technology, business, and more, and are typically issued on a periodic basis, such as monthly or quarterly. This market serves as a medium for advertisers to reach specific target audiences and offers readers in-depth articles, features, images, and advertisements.

Additional Information:

The market includes key metrics such as revenues and average revenue per user (ARPU), with revenues being generated through various channels, including individual purchases of print magazines, subscriptions to magazine delivery services and consumer spending on magazine products. Key players in the market are companies, such as Hearst Magazines, Condé Nast, and Meredith Corporation.

Production and distribution of physical print magazines, such as Vogue magazine
Sales of individual print magazine copies at newsstands and retail outlets

Digital magazines and eBooks, such as Amazon Kindle
Online magazine websites and digital subscriptions, such as Readly

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Newspapers & Magazines market, which comprises revenues from physical publications as well as digital replicas (ePapers and eMagazines). The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.