Cinema - Paraguay

  • Paraguay
  • Revenue in the Cinema market is projected to reach US$4.20m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.75%, resulting in a projected market volume of US$4.81m by 2029.
  • In the Cinema market, the number of viewers is expected to amount to 341.6k users by 2029.
  • User penetration will be 4.3% in 2024 and is expected to hit 4.7% by 2029.
  • The average revenue per viewer is expected to amount to US$14.00.
  • In global comparison, most revenue will be generated in the United States (US$20,980.00m in 2024).

Key regions: Europe, France, Asia, United Kingdom, Germany

 
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Analyst Opinion

The Cinema market in Paraguay is experiencing significant growth and development in recent years.

Customer preferences:
Paraguayans have shown a growing interest in cinema, with an increasing number of people visiting movie theaters for entertainment. This can be attributed to the rising disposable incomes and changing lifestyles of the population. Moviegoers in Paraguay are drawn to a wide range of genres, including local and international films. The demand for cinema experiences is also driven by the desire for socialization and the opportunity to escape from daily routines.

Trends in the market:
One of the key trends in the Paraguayan cinema market is the expansion of multiplexes in urban areas. Multiplexes offer multiple screens and a variety of films, catering to different tastes and preferences. This trend has been fueled by the growing urban population and the increasing number of shopping malls, where multiplexes are often located. The presence of multiplexes has made it more convenient for moviegoers to access a diverse range of films in one location. Another trend in the Paraguayan cinema market is the emergence of local film production. Paraguay has seen a rise in the production of domestic films, reflecting the growing interest in local storytelling and culture. This trend has been supported by government initiatives to promote the local film industry and provide funding for local filmmakers. The success of Paraguayan films in international film festivals has also boosted the reputation of the local film industry.

Local special circumstances:
Paraguay's cinema market is unique due to its geographical location and cultural influences. The country is surrounded by larger film-producing countries such as Brazil and Argentina, which have a strong presence in the Latin American film industry. This proximity has influenced the types of films that are screened in Paraguay and has also created opportunities for collaboration between Paraguayan and international filmmakers.

Underlying macroeconomic factors:
The growth of the cinema market in Paraguay is closely tied to the overall economic development of the country. As the economy continues to grow, more people have disposable income to spend on entertainment activities such as going to the movies. Additionally, the government's efforts to promote the film industry through incentives and funding have contributed to the expansion of the market. In conclusion, the Cinema market in Paraguay is experiencing growth and development due to changing customer preferences, the emergence of multiplexes, the rise of local film production, unique local circumstances, and underlying macroeconomic factors. These factors have created a favorable environment for the cinema industry to thrive in Paraguay.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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