Key regions: Germany, United States, China, India, South Korea
The eSports industry in Canada is seeing steady growth, influenced by factors such as the growing popularity of streaming platforms, rising interest in competitive gaming, and the convenience of online tournaments. Despite experiencing mild growth, the market is still impacted by various factors such as regulatory challenges and technological advancements.
Customer preferences: As the eSports industry continues to grow in Canada, there has been a notable shift in consumer preferences towards live streaming. This trend is driven by the increasing popularity of online gaming tournaments and the emergence of professional eSports leagues. Additionally, with the rise of social media and influencer culture, consumers are seeking more interactive and engaging content, leading to a rise in demand for streaming platforms. This shift is also influenced by the younger demographic's preference for digital entertainment and the convenience of being able to watch live events from any device.
Trends in the market: In Canada, the eSports market is seeing a surge in streaming services, with platforms like Twitch and YouTube gaining popularity among gamers. This trend is expected to continue as more people turn to online entertainment during the ongoing pandemic. This shift towards online streaming has significant implications for industry stakeholders, as it creates new revenue streams and opportunities for collaborations with game developers and sponsors. Moreover, the increasing accessibility of streaming technology could also lead to a rise in participation and viewership in eSports tournaments, further boosting the growth of the market.
Local special circumstances: In Canada, the eSports Streaming market is thriving due to the country's widespread access to high-speed internet and tech-savvy population. The Canadian government's support for the eSports industry has also played a significant role in its growth. Additionally, the country's diverse and multicultural population has led to the rise of local eSports teams and tournaments, catering to specific communities. This unique combination of factors has created a robust and competitive market for eSports streaming in Canada.
Underlying macroeconomic factors: The streaming market within the eSports market in Canada is affected by several macroeconomic factors. Global economic trends, such as the rise of digital entertainment and the growing popularity of eSports, have contributed to the growth of the streaming market. Additionally, Canada's strong national economic health and favorable fiscal policies have created a conducive environment for the market to thrive. Moreover, the increasing investments in digital infrastructure and supportive regulatory environment have also played a significant role in the growth of the streaming market in Canada. Furthermore, the growing popularity of eSports among the younger demographic and the increasing disposable income of the population have also fueled the demand for streaming services in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Streaming market, which comprises revenues from live broadcasting gaming content. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
