Market Insights Advertising & Media Esports

Publisher Fees - Nigeria

Nigeria

In Nigeria, the Publisher Fees market is anticipated to see a significant growth in revenue, with projections indicating that it will reach US$1.2m in 2024.
This growth is expected to continue at an annual rate of 0.17%, resulting in a projected market volume of US$1.2m by 2029.
It is worth noting that China currently holds the largest share of the market, with a projected market volume of US$29.6m in 2024.
In terms of average revenue per user (ARPU), the expected amount is 0.00.
This metric provides insights into the amount of revenue generated per user in the Publisher Fees market.
Nigeria's Esports market is experiencing a surge in publisher fees, driven by increased interest and investment in the gaming industry.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The eSports market in Nigeria is witnessing negligible growth due to factors such as high publisher fees, lack of infrastructure, and limited government support. However, the rising popularity of online gaming and increasing investments are expected to drive growth in the near future.

Customer preferences: As eSports gains popularity in Nigeria, there has been a noticeable shift in consumer preferences towards online gaming platforms and virtual tournaments. This has led to a rise in demand for publishers to provide high-quality content and services, resulting in an increase in publisher fees. Additionally, with the country's growing youth population and increased access to technology, the eSports market is expected to continue growing in the coming years.

Trends in the market: In Nigeria, the eSports market is experiencing a surge in popularity, with a growing number of players, events, and investments. This has led to an increase in demand for publisher fees, as game developers seek to capitalize on the growing market. In addition, there is a rising trend of partnerships between publishers and local organizations, to promote and organize eSports events. This trend is significant as it not only brings in revenue for both parties, but also helps to develop the eSports ecosystem in Nigeria. Potential implications for industry stakeholders include increased competition for publisher fees, as well as the need for effective partnerships and collaborations to tap into the growing market.

Local special circumstances: In Nigeria, the eSports market is still in its early stages, but is expected to grow rapidly due to the high youth population and increasing internet penetration. However, the market faces challenges such as limited access to high-speed internet and a lack of infrastructure for hosting large-scale eSports events. Additionally, the country's strict gambling laws may hinder the growth of betting-related eSports activities. These factors highlight the need for tailored strategies and partnerships with local stakeholders to successfully navigate the Publisher Fees Market within the eSports Market in Nigeria.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Nigeria is greatly influenced by macroeconomic factors such as the country's economic stability, government policies, and foreign investment. With a growing economy and a supportive regulatory environment, Nigeria is seeing a rise in the eSports market, attracting players, sponsors, and investors. Furthermore, the increasing popularity of eSports globally and the country's young and tech-savvy population are contributing to the growth of the market. However, challenges such as limited infrastructure and internet access in some areas hinder the market's full potential. The government's investment in improving digital infrastructure and policies to support the eSports industry could further boost the market's growth in Nigeria.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.