Publisher Fees - NAFTA | Statista Market Forecast

In NAFTA, revenue in the Publisher Fees market market is projected to reach US$23.2m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.71%, resulting in a projected market volume of US$30.7m by 2029.
With a projected market volume of US$29.6m in 2024, it is noteworthy that most revenue is generated China.
In the United States, publisher fees within the eSports market are increasingly influenced by strategic partnerships and the rising importance of brand sponsorships.

Definition:

Esports Publisher Fees refer to the payments made by tournament organizers, leagues, and other entities to game developers or publishers for the right to use their games in competitive esports events. These fees are essential for securing the official authorization to host and broadcast tournaments, ensuring that the publisher maintains control over how their intellectual property is used within the esports ecosystem. Publisher fees are a key revenue stream for game developers, enabling them to support the growth of their games in the competitive scene, while also influencing the structure and scale of esports competitions. This market segment highlights the symbiotic relationship between game publishers and the broader esports industry, where successful games drive the popularity of esports, and in turn, esports enhances the game's visibility and longevity.

Additional information:

The market comprises revenues. Sales channel data shows online revenues. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
For more information on the data displayed, use the info button right next to the boxes.

Revenue streams paid by game publishers towards Esport organizers for hosting events

Investments of game publishers on their own events

The eSports market in NAFTA nan is seeing minimal growth due to factors such as increasing competition, limited monetization opportunities, and lack of mainstream recognition. Despite these challenges, the market is expected to continue growing at a steady pace, driven by the growing popularity of eSports among younger generations and the increasing investment from major players in the industry.

Customer preferences: Consumers are increasingly seeking digital solutions for entertainment and leisure activities, leading to a rise in demand for eSports events and online gaming platforms. This trend is driven by the need for convenient and accessible forms of entertainment, as well as a growing interest in competitive gaming among younger generations. Additionally, the rise of virtual and augmented reality technologies has further enhanced the immersive experience of eSports, attracting a wider audience.

Trends in the market: In the NAFTA region, the Publisher Fees Market within the eSports Market is experiencing a growth in partnerships between game publishers and eSports organizations. This trend is significant as it allows publishers to tap into the rapidly growing eSports market and reach a wider audience. Additionally, it provides eSports organizations with a steady stream of revenue and access to exclusive content. Going forward, this trend is expected to continue as both parties recognize the mutual benefits of such collaborations.

Local special circumstances: In Mexico, the eSports market is experiencing significant growth due to the country's large and young population, as well as the increasing access to high-speed internet and mobile devices. The market is also influenced by the country's strong gaming culture and the government's efforts to support and promote the industry. In Canada, the market is driven by the country's highly developed infrastructure and tech-savvy population, leading to a strong presence of eSports events and tournaments. Additionally, the country's diverse demographics contribute to the popularity of different types of eSports games and genres.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market is impacted by macroeconomic factors such as the overall economic health of the countries involved in NAFTA. Favorable economic conditions, such as strong GDP growth and stable fiscal policies, can lead to increased spending on eSports and therefore, higher publisher fees. On the other hand, economic downturns and uncertain financial environments can negatively affect the market's growth. Additionally, global economic trends, such as the rise of digitalization and the increasing popularity of eSports, can also impact the demand for publisher fees in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

The rapidly growing phenomenon surrounding eSports continues to gather steam. The intersection of gaming and sports offers an innovative wave of branding opportunities, engaging content and activations for millions across the world. It therefore comes as no surprise that the size of the global eSports market is expected to increase more than fivefold between 2023 and 2032, reaching a value of over 10 billion U.S. dollars within the next ten years.