Publisher Fees - Africa

Africa

Highlights

In Africa, revenue in the Publisher Fees market market is projected to reach US$5.9m in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 0.18%, which will result in a projected market volume of US$6.0m by 2029.
While the overall figures are significant, it is important to note that most revenue in the global context is generated China, with a projected market volume of US$29.6m in 2024.
In Africa, the rising interest in eSports is driving publishers to reconsider their fee structures, fostering greater investment and participation in local gaming ecosystems.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eSports market in Africa is facing negligible growth due to factors such as lack of infrastructure, limited access to technology, and low awareness among consumers. Despite the convenience of online services, publisher fees are not significantly impacting the market's growth.

Customer preferences: As the popularity of eSports grows in Africa, the Publisher Fees Market within the eSports Market is also seeing a surge in demand. This can be attributed to the increasing preference for online gaming and the rise of digital platforms for gaming tournaments and events. Additionally, the rise of mobile gaming and the accessibility of affordable smartphones have also contributed to the growth of the Publisher Fees Market in Africa. This trend is likely to continue as the younger generation, who are more digitally savvy, become a larger part of the consumer base.

Trends in the market: In Africa, the eSports market is experiencing a surge in popularity, with a significant increase in the number of players and viewers. This trend is expected to continue in the coming years as access to high-speed internet and advanced gaming technology expands across the continent. As a result, there is a growing demand for publisher fees, with game developers and publishers charging higher fees for their games to be featured in tournaments and events. This trend highlights the potential for significant revenue growth in the Publisher Fees Market within the eSports Market, making it an attractive market for industry stakeholders. Additionally, as the eSports industry continues to grow in Africa, there is also an opportunity for partnerships and collaborations with local gaming companies and organizations, further boosting the market's trajectory and potential. However, this trend also presents challenges, such as ensuring fair and transparent fee structures for game developers and publishers, which may require regulation and monitoring by industry associations and government bodies.

Local special circumstances: In Africa, the Publisher Fees Market within the eSports Market is influenced by the region's unique socio-economic landscape. With a rapidly growing youth population and increasing internet penetration, the market is ripe for growth. However, challenges such as limited access to high-speed internet and lack of infrastructure hinder its potential. Additionally, varying regulations and cultural preferences across different countries within the region impact the market's dynamics, making it essential for companies to tailor their strategies accordingly.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with stable economies and favorable fiscal policies are likely to see higher market growth compared to those with economic instability and restrictive policies. Additionally, countries with a strong presence of eSports and a growing interest in gaming are also likely to experience a higher demand for Publisher Fees, as the eSports market continues to expand globally. Furthermore, investments in technological advancements and infrastructure in the gaming industry can also play a significant role in driving the growth of the Publisher Fees Market within the eSports Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.