AR Software - Worldwide | Statista Market Forecast

Revenue in the AR Software market market is projected to reach US$13.0bn in 2024 worldwide.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.76%, resulting in a projected market volume of US$18.0bn by 2029 worldwide.
With a projected market volume of US$3.9bn in 2024, most revenue is generated the United States.
In the AR Software market market worldwide, the number of users is expected to amount to 3.7bn users by 2029.
User penetration will be 52.8% in 2024 and is expected to hit 56.5% by 2029 worldwide.
The average revenue per user (ARPU) is expected to amount to US$3.8 worldwide.
Worldwide, the AR software market is witnessing a surge in demand as businesses increasingly integrate immersive technologies to enhance customer engagement and operational efficiency.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market is experiencing significant growth worldwide, driven by increasing customer preferences for immersive and interactive experiences.

Customer preferences: Customers are increasingly seeking more engaging and interactive experiences, which is fueling the demand for AR software. AR technology allows users to overlay digital content onto the real world, creating a more immersive and interactive experience. This technology is particularly popular among younger generations who are tech-savvy and value unique experiences. Additionally, businesses are also adopting AR software to enhance their marketing and advertising efforts, as it allows them to create more engaging and memorable experiences for their customers.

Trends in the market: One of the key trends in the AR software market is the integration of AR technology into various industries. AR software is being utilized in sectors such as retail, gaming, healthcare, and manufacturing, among others. In the retail industry, for example, AR software is being used to create virtual fitting rooms, allowing customers to try on clothes virtually before making a purchase. In the gaming industry, AR software is being used to create more immersive and interactive gaming experiences. These trends are driving the adoption of AR software across different sectors, contributing to the overall growth of the market.

Local special circumstances: In addition to global trends, there are also local special circumstances that are shaping the AR software market in different regions. For example, in developed countries with advanced technological infrastructure, the adoption of AR software is more widespread. These countries have a higher number of smartphone users and better internet connectivity, which are essential for the successful implementation of AR technology. On the other hand, in developing countries with limited technological infrastructure, the adoption of AR software may be slower due to challenges such as poor internet connectivity and limited access to smartphones.

Underlying macroeconomic factors: The growth of the AR software market is also influenced by underlying macroeconomic factors. For instance, a growing economy leads to increased consumer spending power, which in turn drives the demand for AR software. Additionally, technological advancements and innovation in the field of AR software are also contributing to market growth. As AR technology continues to evolve and become more accessible, the market is expected to witness further expansion. In conclusion, the AR Software market is experiencing significant growth worldwide due to increasing customer preferences for immersive and interactive experiences. The integration of AR technology into various industries, local special circumstances, and underlying macroeconomic factors are all contributing to the growth of the market. As the demand for more engaging and interactive experiences continues to rise, the AR software market is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.