AR Software - Turkey | Statista Market Forecast

In Turkey, revenue in the AR Software market market is projected to reach US$67.2m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 8.41%, leading to a projected market volume of US$100.7m by 2029.
While the United States generates the majority of revenue with a projected market volume of US$3.9bn in 2024, Turkey's AR Software market market is also experiencing growth.
By 2029, the number of users in Turkey's AR Software market market is expected to amount to 43.5m users.
User penetration in Turkey will be 47.9% in 2024 and is anticipated to increase to 49.1% by 2029.
The average revenue per user (ARPU) in Turkey is expected to reach US$1.6.
In Turkey, the AR software market is experiencing a surge in demand, driven by increasing investments in digital transformation across various industries.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Turkey has been experiencing significant growth in recent years. Customer preferences for AR technology, coupled with favorable local special circumstances and underlying macroeconomic factors, have contributed to the development of this market.

Customer preferences in Turkey have played a crucial role in driving the growth of the AR Software market. Turkish consumers have shown a strong interest in immersive and interactive experiences, making AR technology a popular choice. The ability of AR software to enhance customer engagement and provide unique experiences has attracted a wide range of industries, including retail, entertainment, and tourism.

Additionally, the increasing popularity of mobile devices and the growing adoption of AR-enabled smartphones have further fueled the demand for AR software in Turkey. Trends in the market indicate a shift towards the use of AR software in various industries. In the retail sector, for example, businesses have started to leverage AR technology to enhance the shopping experience for customers.

AR-powered virtual try-on solutions have gained popularity among Turkish consumers, allowing them to visualize products before making a purchase. Similarly, the entertainment industry has embraced AR software to create immersive gaming experiences and interactive storytelling. These trends highlight the growing importance of AR software as a tool for enhancing customer engagement and driving business growth in Turkey.

Local special circumstances in Turkey have also contributed to the development of the AR Software market. The country's young and tech-savvy population has been quick to adopt new technologies, including AR software. This has created a favorable environment for companies in the AR industry to thrive and innovate.

Additionally, Turkey's strategic location as a bridge between Europe and Asia has attracted foreign investment in the technology sector, further driving the growth of the AR Software market. Underlying macroeconomic factors have also played a role in the development of the AR Software market in Turkey. The country's strong economic growth and increasing disposable income have led to higher consumer spending on technology products and services.

This has created a larger market for AR software and encouraged companies to invest in research and development to meet the growing demand. Furthermore, government initiatives to promote the development of the technology sector, such as tax incentives and support for startups, have provided a conducive environment for the growth of the AR Software market. In conclusion, the AR Software market in Turkey is experiencing significant growth due to customer preferences for immersive and interactive experiences, favorable local special circumstances, and underlying macroeconomic factors.

The increasing adoption of AR technology across various industries, coupled with the country's young and tech-savvy population, has created a thriving market for AR software in Turkey. As the demand for AR technology continues to grow, it is expected that the AR Software market in Turkey will further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.