AR Software - Serbia | Statista Market Forecast

In Serbia, revenue in the AR Software market market is projected to reach US$5.4m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 8.05%, leading to a projected market volume of US$7.9m by 2029.
Although most revenue in the AR Software market market is generated the United States, in Serbia is also witnessing growth in this market.
By 2029, the number of users in the AR Software market market in Serbia is expected to amount to 3.3m users.
User penetration in Serbia will be 45.9% in 2024 and is anticipated to reach 48.6% by 2029.
The average revenue per user (ARPU) in Serbia is expected to amount to US$1.6.
In Serbia, the AR software market is experiencing a surge in interest from local startups, enhancing innovation in education and gaming sectors.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Serbia is experiencing significant growth and development, driven by customer preferences for immersive and interactive experiences, as well as advancements in technology.

Customer preferences: Customers in Serbia are increasingly seeking immersive and interactive experiences, and AR software provides a unique solution to meet these preferences. AR technology allows users to overlay digital content onto the real world, enhancing their perception of reality and creating engaging experiences. This has led to a growing demand for AR software in various industries, including gaming, entertainment, education, and marketing.

Trends in the market: One of the key trends in the AR Software market in Serbia is the adoption of AR in gaming and entertainment. With the increasing popularity of mobile gaming, developers are incorporating AR features into their games to provide a more interactive and immersive experience for players. This trend is expected to continue as more game developers recognize the potential of AR technology to enhance gameplay and attract a larger audience. Another trend in the market is the use of AR software in education. AR technology has the potential to revolutionize the way students learn by providing interactive and visual learning experiences. In Serbia, educational institutions are starting to incorporate AR software into their curriculum to make learning more engaging and effective. This trend is expected to drive the demand for AR software in the education sector.

Local special circumstances: Serbia has a growing tech industry and a skilled workforce, which has contributed to the development of the AR Software market. The country has a strong pool of software developers and engineers who are capable of creating innovative AR solutions. Additionally, Serbia has a relatively low cost of living compared to other European countries, making it an attractive destination for tech companies to set up operations. These factors have created a favorable environment for the growth of the AR Software market in Serbia.

Underlying macroeconomic factors: The growth of the AR Software market in Serbia is also influenced by macroeconomic factors. The country has been experiencing steady economic growth, which has increased the purchasing power of consumers and businesses. This has led to a higher demand for innovative technologies, such as AR software. Furthermore, the Serbian government has been supportive of the tech industry and has implemented policies to attract foreign investment and promote innovation. These factors have created a conducive environment for the development and adoption of AR software in Serbia. In conclusion, the AR Software market in Serbia is experiencing significant growth and development due to customer preferences for immersive experiences, trends in gaming and education, local special circumstances such as a skilled workforce and favorable business environment, and underlying macroeconomic factors such as economic growth and government support.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.