AR Software - Benelux | Statista Market Forecast

In the Benelux region, revenue in the AR Software market market is projected to reach US$178.5m in 2024.
The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.81%, resulting in a projected market volume of US$260.0m by 2029.
Although most revenue in the AR Software market market is generated the United States, the Benelux region is also witnessing significant growth.
In the AR Software market market withBenelux, the number of users is expected to amount to 21.4m users by 2029.
User penetration in the region will be 70.7% in 2024 and is expected to hit 72.0% by 2029.
The average revenue per user (ARPU) in Benelux is expected to amount to US$8.6.
In the Benelux region, AR software is increasingly being integrated into retail experiences, enhancing customer engagement and driving innovative marketing strategies.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Benelux is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Benelux region are driving the demand for AR Software.

Customers in this region are increasingly looking for innovative and immersive technologies to enhance their digital experiences. AR Software provides a unique and interactive way for customers to engage with products and services, making it a popular choice among consumers in Benelux. Trends in the market are also contributing to the growth of the AR Software market in Benelux.

One of the key trends is the increasing adoption of AR technology in various industries such as retail, healthcare, and manufacturing. Companies in these industries are leveraging AR Software to improve customer engagement, streamline operations, and enhance productivity. This trend is driving the demand for AR Software solutions in the Benelux region.

Local special circumstances in Benelux are also playing a role in the development of the AR Software market. Benelux countries, including Belgium, Netherlands, and Luxembourg, have a highly developed technology infrastructure and a thriving startup ecosystem. This favorable environment encourages the growth of AR Software companies and fosters innovation in the market.

Additionally, the Benelux region has a strong focus on sustainability and environmental consciousness, which aligns well with the immersive and interactive nature of AR Software. Underlying macroeconomic factors are also contributing to the growth of the AR Software market in Benelux. The region has a stable and prosperous economy, which provides a conducive environment for businesses to invest in AR Software solutions.

Furthermore, the increasing digitalization and technological advancements in the Benelux region are driving the demand for AR Software as companies seek to stay competitive and meet the evolving needs of their customers. In conclusion, the AR Software market in Benelux is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing demand for innovative and immersive technologies, the adoption of AR in various industries, the favorable local environment, and the stable economy are all contributing to the growth of the AR Software market in Benelux.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.