AR Advertising - Asia

Asia

Highlights

Revenue in the AR Advertising market market in Asia is projected to reach US$2.0bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.26%, resulting in a projected market volume of US$3.1bn by 2029.
With a projected market volume of US$1.2bn in 2024, most revenue is generated in Asia.
In Asia, particularly in South Korea, AR advertising is rapidly evolving, integrating advanced AI technologies to enhance consumer engagement and brand interaction.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Advertising market in Asia is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Asia are shifting towards more immersive and interactive advertising experiences.

Consumers are increasingly looking for unique and engaging content that stands out from traditional advertising methods. Augmented reality (AR) advertising offers the opportunity to create interactive and personalized experiences, allowing brands to connect with their target audience in a more meaningful way. This shift in customer preferences is driving the demand for AR advertising in Asia.

Trends in the market also play a crucial role in the development of the AR Advertising market in Asia. Advancements in technology, such as the widespread adoption of smartphones and the availability of high-speed internet, have made AR advertising more accessible to a larger audience. This has led to an increase in the number of AR-enabled devices and applications, creating new opportunities for advertisers to reach consumers in innovative ways.

Additionally, the rise of social media platforms and influencer marketing has further fueled the demand for AR advertising, as brands seek to leverage these platforms to connect with their target audience. Local special circumstances in Asia also contribute to the growth of the AR Advertising market. Asia is home to some of the largest and fastest-growing economies in the world, such as China, India, and Japan.

These countries have a large and tech-savvy population, making them ideal markets for AR advertising. Additionally, cultural factors, such as the popularity of gaming and entertainment in Asia, provide a fertile ground for the adoption of AR advertising. Companies in the region are capitalizing on these special circumstances by developing innovative AR advertising campaigns that resonate with the local audience.

Underlying macroeconomic factors also play a role in the development of the AR Advertising market in Asia. The region is experiencing rapid urbanization and a growing middle class, leading to increased consumer spending power. This provides companies with the opportunity to invest in AR advertising to capture a larger share of the market.

Furthermore, governments in Asia are investing in infrastructure development and digitalization, creating an enabling environment for the growth of the AR Advertising market. In conclusion, the AR Advertising market in Asia is experiencing significant growth and development due to shifting customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and consumer demand for immersive experiences grows, the AR Advertising market in Asia is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).