Medical - Turkey
Turkey- Total revenue in the Medical market is projected to reach US$1.69m in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 7.43%, resulting in a projected market volume of US$2.82m by 2029.
- In-app purchase (IAP) revenue in the Medical market is projected to reach US$322.50k in 2022.
- Paid app revenue in the Medical market is projected to reach US$352.30k in 2022.
- Advertising revenue in the Medical market is projected to reach US$1.01m in 2022.
- The number of downloads in the Medical market is projected to reach 3.38m downloads in 2022.
- The average revenue per download currently is expected to amount to US$0.50.
- A global comparison reveals that most revenue is generated United States (US$469.80m in 2022).
Definition:
The Medical market contains apps that track users' medical conditions, provide medical knowledge, and/or facilitate communication between users and healthcare professionals. Apps such as Pregnancy + and Ovia Pregnancy Tracker help expectant mothers track their pregnancy stages. Telehealth apps such as Teladoc and K Health connect users with physicians for online consultations. Other apps such as Essential Anatomy enhance medical learning by allowing students to explore every layer and structure of human anatomy.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
