Education - Central & Western Europe

  • Central & Western Europe
  • Total revenue in the Education market is projected to reach US$0.64bn in 2022.
  • Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 11.06%, resulting in a projected market volume of US$1.47bn by 2029.
  • In-app purchase (IAP) revenue in the Education market is projected to reach US$292.30m in 2022.
  • Paid app revenue in the Education market is projected to reach US$13.29m in 2022.
  • Advertising revenue in the Education market is projected to reach US$336.60m in 2022.
  • The number of downloads in the Education market is projected to reach 335.70m downloads in 2022.
  • The average revenue per download currently is expected to amount to US$1.91.
  • A global comparison reveals that most revenue is generated in the United States (US$2,450.00m in 2022).
Market
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Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Aug 2024

Source: Statista Market Insights

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Most recent update: Aug 2024

Source: Statista Market Insights

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Most recent update: Aug 2024

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Most recent update: Aug 2024

Source: Statista Market Insights

Advertising & Media

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This report presents a comprehensive analysis and additional information on the Education market, in a PDF format.
App: market data & analysis - Background App: market data & analysis - Cover

Downloads

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Most recent update: Aug 2024

Source: Statista Market Insights

Global Comparison

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Most recent update: Aug 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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