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Key regions: United States, India, China, Japan, United Kingdom
The TV & Video Advertising market in Sweden has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of digital platforms.
Customer preferences: Swedish consumers are increasingly turning to digital platforms for their entertainment needs. With the rise of streaming services and video-on-demand platforms, traditional TV viewership has been declining. This shift in customer preferences has led advertisers to allocate a larger portion of their budgets towards digital advertising, including TV and video ads on online platforms.
Trends in the market: One of the key trends in the TV & Video Advertising market in Sweden is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to target specific audiences and deliver personalized ads in real-time. This trend has been driven by advancements in technology and data analytics, which enable advertisers to optimize their ad campaigns and reach their target audience more effectively. Another trend in the market is the growing importance of mobile advertising. With the widespread use of smartphones and tablets, consumers are spending more time on mobile devices, including watching videos. Advertisers are leveraging this trend by investing in mobile-friendly ad formats and platforms, such as in-app ads and mobile video ads.
Local special circumstances: Sweden has a highly connected population, with a high internet penetration rate and a strong digital infrastructure. This has created a favorable environment for the growth of digital advertising, including TV and video ads. Additionally, the Swedish population is known for its high level of digital literacy, making it easier for advertisers to engage with consumers through digital channels.
Underlying macroeconomic factors: Sweden has a strong and stable economy, which has contributed to the growth of the TV & Video Advertising market. The country has a high GDP per capita and a well-developed advertising industry. Advertisers in Sweden have the financial resources to invest in TV and video ads, and the market is competitive, driving innovation and creativity in advertising campaigns. Additionally, Sweden has a strong culture of consumerism, with a high level of disposable income and a willingness to spend on entertainment and leisure activities. In conclusion, the TV & Video Advertising market in Sweden is experiencing growth due to changing customer preferences, the increasing popularity of digital platforms, and the favorable macroeconomic conditions in the country. Advertisers are adapting to these trends by investing in programmatic advertising and mobile advertising, while leveraging the highly connected population and strong digital infrastructure in Sweden.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on TV and video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional TV advertising (non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV) and digital video advertising (video ad formats: web-based, app-based, on social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, internet users, consumer spending, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)