Digital Video Advertising - El Salvador

In El Salvador, ad spending in the Digital Video Advertising market is forecasted to reach US$21.45m in 2024.
The annual growth rate (CAGR 2024-2030) is expected to be 5.65%, leading to a projected market volume of US$29.83m by 2030.
The United States is expected to generate the most revenue with a projected market volume of US$85.39bn in 2024.
In 2030, 58% of total ad spending in the Digital Video Advertising market will come from mobile.
The projected average ad spending per internet user in the Digital Video Advertising market is US$4.29 in 2024.
Connected TV ad spending in the Digital Video Advertising market is anticipated to reach US$464.00k in 2024, with an annual growth rate (CAGR 2024-2030) of 3.89%, resulting in a projected market volume of US$583.60k by 2030.
Ad spending on short-form videos in the Digital Video Advertising market is projected to reach US$9.22m in 2024, with an expected annual growth rate (CAGR 2024-2030) of 9.54%, leading to a projected market volume of US$15.92m by 2030.
El Salvador's digital video advertising market is rapidly growing, attracting both local and international brands seeking to capitalize on the country's digital landscape.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in El Salvador has been experiencing significant growth in recent years.

Customer preferences: El Salvadorian consumers have shown a strong preference for digital video advertising. With the increasing availability of high-speed internet and the widespread use of smartphones, more and more people are accessing video content online. This has created a lucrative opportunity for advertisers to reach their target audience through digital video platforms.

Trends in the market: One of the key trends in the Digital Video Advertising market in El Salvador is the shift towards programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad space, making it more efficient and cost-effective. This trend has gained traction in El Salvador as advertisers seek to reach their target audience more effectively and optimize their advertising budgets. Another trend in the market is the rise of mobile video advertising. With the increasing penetration of smartphones in El Salvador, more consumers are watching videos on their mobile devices. Advertisers have recognized this trend and are investing in mobile video advertising to capture the attention of this growing audience.

Local special circumstances: One of the unique aspects of the Digital Video Advertising market in El Salvador is the strong influence of social media platforms. Social media platforms such as Facebook and Instagram have a large user base in the country, and advertisers are leveraging these platforms to reach their target audience. The popularity of social media has also led to the rise of influencer marketing, where brands collaborate with popular social media influencers to promote their products or services through video content.

Underlying macroeconomic factors: The growth of the Digital Video Advertising market in El Salvador can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has increased consumer spending power. This has led to a larger advertising budget for businesses, allowing them to invest more in digital video advertising. Furthermore, the government of El Salvador has been actively promoting the development of the digital economy. This includes initiatives to improve internet infrastructure and increase digital literacy among the population. These efforts have created a favorable environment for the growth of the Digital Video Advertising market in the country. In conclusion, the Digital Video Advertising market in El Salvador is experiencing significant growth due to customer preferences for digital video content, the rise of programmatic and mobile video advertising, the influence of social media platforms, and favorable macroeconomic factors. As the market continues to evolve, advertisers in El Salvador will need to stay abreast of these trends and adapt their strategies to effectively reach their target audience.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.