The Digital Video Advertising market in Armenia has been experiencing significant growth in recent years.
Customer preferences: Armenian consumers are increasingly turning to digital platforms for their entertainment and information needs. With the widespread availability of high-speed internet and the growing popularity of smartphones, people are spending more time online. As a result, there is a growing demand for digital video content, making digital video advertising an effective way for businesses to reach their target audience.
Trends in the market: One of the key trends in the Armenian Digital Video Advertising market is the shift towards programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making the process more efficient and cost-effective. This trend is driven by the increasing use of data and analytics to target specific audiences and optimize ad campaigns. Programmatic advertising also provides advertisers with more control over their ad placements and allows for real-time bidding, ensuring that ads are shown to the most relevant viewers at the right time. Another trend in the market is the rise of mobile video advertising. With the majority of Armenians accessing the internet through their smartphones, mobile video advertising has become an effective way for businesses to engage with their target audience. Mobile video ads are often shorter and more engaging, capturing the attention of viewers in a short amount of time. Advertisers are also leveraging the interactive capabilities of mobile devices to create immersive and interactive ad experiences.
Local special circumstances: Armenia has a relatively small population compared to other countries, which presents both opportunities and challenges for the Digital Video Advertising market. On one hand, the smaller population allows for more targeted advertising campaigns, as businesses can focus on specific demographic groups. On the other hand, the limited pool of potential viewers means that advertisers need to be creative and innovative in order to capture and retain the attention of their audience.
Underlying macroeconomic factors: The growth of the Digital Video Advertising market in Armenia is also influenced by the country's macroeconomic factors. Armenia has been experiencing steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for businesses to invest in advertising and marketing activities, including digital video advertising. Furthermore, the government of Armenia has been actively promoting the development of the digital economy, including the digital advertising sector. This has led to the implementation of policies and initiatives aimed at attracting foreign investment and fostering innovation in the sector. These factors, combined with the increasing adoption of digital technologies by businesses and consumers, have contributed to the growth of the Digital Video Advertising market in Armenia.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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