Traditional Out-of-Home Advertising - Dominican Republic

In the Dominican Republic, ad spending in the Traditional Out-of-Home Advertising market is forecasted to reach US$23.85m in 2024.
The market is anticipated to experience an annual growth rate (CAGR 2024-2030) of 0.43%, leading to a projected market volume of US$24.47m by 2030.
The average ad spending per capita in the Traditional Out-of-Home Advertising market is estimated to be US$2.09 in 2024.
In the Dominican Republic, the rise of digital billboards is transforming the traditional out-of-home advertising landscape, capturing attention with dynamic and interactive content.

Definition:
Traditional Out-of-Home (OOH) Advertising refers to all advertising revenues generated by traditional (physical) out-of-home media in public areas. The Traditional Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Traditional Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Traditional Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Traditional billboards (bulletins, large banners, inflatable billboards)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g. traditional ambient media at point of sale, posters in restrooms)

Digital billboards (city-light boards)
Digital street furniture (city-light posters, city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)
Event- and promotion-related media

The Traditional Out-of-Home Advertising market in Dominican Republic has been experiencing significant growth in recent years. Customer preferences in the Dominican Republic have been shifting towards more traditional forms of advertising, including billboards, posters, and signage. This can be attributed to several factors, including the fact that these forms of advertising are highly visible and can reach a wide audience. Additionally, traditional out-of-home advertising allows for creative and eye-catching designs that can capture the attention of passersby. Trends in the market show that companies in the Dominican Republic are increasingly investing in out-of-home advertising to promote their products and services. This is particularly true for industries such as tourism, real estate, and retail, which rely heavily on attracting local and international customers. The use of billboards and signage in high-traffic areas has proven to be an effective way to reach these target audiences. Local special circumstances also play a role in the development of the traditional out-of-home advertising market in the Dominican Republic. The country's tourism industry, for example, is a major driver of economic growth and relies heavily on advertising to attract visitors. As a result, there is a high demand for out-of-home advertising in popular tourist destinations such as Punta Cana and Santo Domingo. Underlying macroeconomic factors also contribute to the growth of the traditional out-of-home advertising market in the Dominican Republic. The country has experienced steady economic growth in recent years, which has led to increased consumer spending and business investment. This has created a favorable environment for companies to invest in advertising and promote their products and services. In conclusion, the Traditional Out-of-Home Advertising market in the Dominican Republic is developing due to customer preferences for traditional forms of advertising, the increasing investment from companies in various industries, local special circumstances such as the tourism industry, and the favorable macroeconomic factors in the country.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.