Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Ivory Coast

Ivory Coast

Ad spending in the Digital Out-of-Home Advertising market in Ivory Coast is forecasted to reach US$1.68m in 2024.
Ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 14.60%, leading to a projected market volume of US$3.32m by 2029.
With a projected market volume of US$4,366.00m in 2024, most ad spending will be generated China.
The average ad spending per capita in the Digital Out-of-Home Advertising market is projected to amount to US$0.06 in 2024.
Ivory Coast is witnessing a surge in Digital Out-of-Home Advertising, leveraging its growing urban population for targeted and impactful marketing campaigns.

Key regions: India, France, United States, United Kingdom, China

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Analyst Opinion

The Digital Out-of-Home Advertising market in Ivory Coast has been experiencing significant growth in recent years.

Customer preferences: Customers in Ivory Coast have shown a growing interest in digital out-of-home advertising. This can be attributed to the increasing penetration of smartphones and internet connectivity in the country. With more people accessing digital content on their mobile devices, advertisers are keen to leverage this trend and reach their target audience through digital out-of-home advertising. Additionally, customers in Ivory Coast are becoming more receptive to interactive and engaging advertising formats, which digital out-of-home advertising can provide.

Trends in the market: One of the key trends in the digital out-of-home advertising market in Ivory Coast is the adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, enabling them to reach their target audience more efficiently and effectively. This trend is driven by the increasing availability of data and technology platforms that enable real-time bidding and audience targeting. Advertisers in Ivory Coast are increasingly utilizing programmatic advertising to optimize their campaigns and achieve better results. Another trend in the market is the integration of digital out-of-home advertising with mobile and social media platforms. This integration allows advertisers to extend the reach of their campaigns and engage with their target audience across multiple channels. By integrating digital out-of-home advertising with mobile and social media platforms, advertisers in Ivory Coast can create a cohesive and immersive brand experience for their customers.

Local special circumstances: Ivory Coast has a young and growing population, with a high percentage of the population under the age of 30. This demographic profile presents a significant opportunity for advertisers to target the youth market through digital out-of-home advertising. Young people in Ivory Coast are highly connected and tech-savvy, making them an ideal audience for digital out-of-home advertising campaigns.

Underlying macroeconomic factors: The digital out-of-home advertising market in Ivory Coast is also influenced by macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has resulted in an expanding middle class and increased consumer spending. This economic growth has created a favorable environment for advertisers to invest in digital out-of-home advertising and reach a larger audience. In conclusion, the Digital Out-of-Home Advertising market in Ivory Coast is growing due to customer preferences for digital advertising, the adoption of programmatic advertising, the integration with mobile and social media platforms, the young and tech-savvy population, and the favorable macroeconomic factors. With the continued growth of digital infrastructure and increasing consumer demand for digital content, the digital out-of-home advertising market in Ivory Coast is expected to continue its upward trajectory.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.