SMS Advertising - Indonesia

Indonesia

Highlights

Ad spending in the SMS Advertising market in Indonesia is forecasted to reach US$4.99m in 2024.
The market is expected to display an annual growth rate (CAGR 2024-2030) of 0.69%, leading to a projected market volume of US$5.20m by 2030.
When compared globally, the United States will contribute the most to ad spending with US$310.40m in 2024.
The average ad spending per capita in the SMS Advertising market is projected to be US$0.02 in Indonesia in 2024.
Indonesia's SMS Advertising market is booming, with companies leveraging personalized messaging to engage customers effectively and drive sales growth.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The SMS Advertising market in Indonesia has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Indonesian customers have shown a strong preference for mobile communication channels, making SMS Advertising an effective tool for reaching them. With the increasing penetration of smartphones and affordable data plans, more and more Indonesians are using their mobile devices to access the internet and communicate with others. SMS Advertising allows companies to directly reach their target audience on their mobile phones, ensuring that their marketing messages are seen and potentially acted upon.

Trends in the market: One of the key trends in the SMS Advertising market in Indonesia is the rise of personalized and targeted messaging. Companies are increasingly using data analytics and segmentation techniques to tailor their SMS campaigns to specific customer segments. By delivering relevant and personalized messages, companies can increase the effectiveness of their advertising efforts and drive higher engagement and conversion rates. Additionally, the use of multimedia content, such as images and videos, in SMS Advertising is becoming more prevalent, as it helps to capture customers' attention and deliver more impactful messages. Another trend in the market is the integration of SMS Advertising with other digital marketing channels. Companies are leveraging SMS as part of their omni-channel marketing strategies, combining it with email marketing, social media advertising, and other digital channels to create cohesive and integrated campaigns. This allows companies to reach customers at multiple touchpoints and reinforce their brand messages across different platforms.

Local special circumstances: Indonesia has a large and growing population, making it an attractive market for SMS Advertising. With over 270 million people, the country offers a vast customer base for companies to target. Additionally, Indonesia has a high mobile phone penetration rate, with a large percentage of the population owning a mobile device. This provides a fertile ground for SMS Advertising, as companies can reach a wide audience through this channel. Furthermore, Indonesia has a diverse and fragmented market, with different regions and ethnic groups having their own unique characteristics and preferences. SMS Advertising allows companies to tailor their messages to specific regions or segments, ensuring that their marketing efforts resonate with the local audience.

Underlying macroeconomic factors: The strong growth of the SMS Advertising market in Indonesia can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an expansion of the middle class and increased disposable income. This has created a larger consumer base with higher purchasing power, making it more attractive for companies to invest in advertising and marketing activities. Additionally, the government's efforts to improve digital infrastructure and promote digital adoption have further fueled the growth of the SMS Advertising market, providing companies with the necessary infrastructure and tools to reach their target audience effectively. In conclusion, the SMS Advertising market in Indonesia is experiencing significant growth due to changing customer preferences, such as the preference for mobile communication channels, and local special circumstances, such as the large and diverse population. The market is also being driven by trends such as personalized and targeted messaging, integration with other digital marketing channels, and the use of multimedia content. Additionally, favorable macroeconomic factors, including steady economic growth and government initiatives to improve digital infrastructure, are contributing to the growth of the market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.