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E-mail Advertising - Southeast Asia

Southeast Asia

Ad spending in the E-mail Advertising market in Southeast Asia is forecasted to reach US$280.70m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3.33%, leading to a projected market volume of US$330.70m by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$3,396.00m in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$0.49 in 2024.
In Southeast Asia, E-mail Advertising is rapidly growing as companies capitalize on the region's increasing internet penetration and mobile usage for targeted marketing.

Key regions: Japan, Germany, United States, Europe, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

The Email Advertising market in Southeast Asia is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Southeast Asia are shifting towards digital channels, with email being a popular and widely used communication tool. Email allows for personalized and targeted advertising, making it an effective channel for businesses to reach their target audience. Additionally, consumers in Southeast Asia are becoming increasingly tech-savvy and are more likely to engage with digital advertisements. As a result, businesses are investing more in email advertising to capitalize on this customer preference. Trends in the market show that businesses in Southeast Asia are increasingly adopting email advertising as part of their marketing strategies. This is due to the cost-effectiveness and efficiency of email advertising compared to traditional advertising methods. Email campaigns can be easily automated and personalized, allowing businesses to reach a large number of customers at a lower cost. Furthermore, email advertising provides businesses with valuable data and insights on customer behavior, allowing for better targeting and optimization of marketing efforts. Local special circumstances in Southeast Asia also contribute to the development of the Email Advertising market. The region has a large and growing middle class, which presents a significant consumer market for businesses. Additionally, Southeast Asia has a high mobile penetration rate, with many consumers accessing emails on their smartphones. This presents an opportunity for businesses to reach consumers on-the-go through mobile-friendly email advertisements. Underlying macroeconomic factors also play a role in the development of the Email Advertising market in Southeast Asia. The region has experienced rapid economic growth in recent years, leading to increased consumer spending power. This provides businesses with a larger customer base and greater potential for sales through email advertising. Additionally, the growing digital infrastructure in Southeast Asia, including improved internet connectivity and e-commerce platforms, further supports the growth of the Email Advertising market. In conclusion, the Email Advertising market in Southeast Asia is developing due to customer preferences for digital channels, market trends towards personalized and targeted advertising, local special circumstances such as a growing middle class and high mobile penetration rate, and underlying macroeconomic factors including rapid economic growth and improved digital infrastructure. Businesses in Southeast Asia are increasingly investing in email advertising to reach their target audience more effectively and efficiently.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.