Direct Mail Advertising - China | Statista Market Forecast

Ad spending in the Direct Mail Advertising market in China is forecasted to reach US$11.44bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 2.60%, leading to a projected market volume of US$13.35bn by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$20.38bn in 2024).
The projected average ad spending per capita in the Direct Mail Advertising market in China is estimated to be US$7.99 in 2024.
Direct Mail Advertising in China is experiencing a resurgence, with brands leveraging personalized content to engage consumers effectively in a competitive market.

Definition:

Direct Mail Advertising spending refers to the budget invested by advertisers in direct mail marketing campaigns that involve sending physical promotional materials, such as brochures, catalogs, and letters, directly to targeted recipients by mail. This type of spending covers various ad spending associated with the distribution of direct mail marketing.

Additional information:

Direct Mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for distributing direct mail advertisements

Service agencies
Consultant fees
Production costs
Design services
Printing costs

The Direct Mail Advertising market in China has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in China have played a crucial role in the growth of the Direct Mail Advertising market. Chinese consumers have shown a strong preference for personalized and targeted advertising. They appreciate receiving promotional materials that are tailored to their specific needs and interests. Direct mail allows companies to reach their target audience directly and deliver personalized messages, making it an effective marketing tool in China. Trends in the market have also contributed to the growth of Direct Mail Advertising in China. With the rise of e-commerce and online shopping, companies are increasingly using direct mail to complement their online marketing efforts. Direct mail provides a tangible and physical connection to the brand, which can enhance the overall customer experience. Additionally, advancements in printing technology have made it easier and more cost-effective for companies to produce high-quality direct mail materials. Local special circumstances in China have further fueled the growth of the Direct Mail Advertising market. China has a vast and diverse population, with different regions having unique cultural and linguistic characteristics. Direct mail allows companies to tailor their marketing messages to specific regions, taking into account local customs and preferences. This localized approach has proven to be effective in engaging Chinese consumers and driving sales. Underlying macroeconomic factors have also contributed to the growth of Direct Mail Advertising in China. The country's rapid economic development has led to an increase in disposable income and consumer spending. As a result, companies are investing more in marketing and advertising to capture a share of the growing consumer market. Direct mail offers a targeted and cost-effective advertising solution, making it an attractive option for companies looking to expand their customer base in China. In conclusion, the Direct Mail Advertising market in China has experienced significant growth due to customer preferences for personalized advertising, trends in the market such as the rise of e-commerce, local special circumstances that allow for regional customization, and underlying macroeconomic factors such as increased consumer spending. As these factors continue to drive the growth of the market, we can expect to see further developments and innovations in Direct Mail Advertising in China.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing direct mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of households, and population in urban areas. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.