Beauty & Personal Care - Vietnam

Vietnam

The revenue in the Beauty & Personal Care market in Vietnam is projected to reach US$2.67bn by 2024.
It is expected to grow at an annual rate of 2.70% (CAGR 2024-2029).
The largest segment within the market is Personal Care, which is estimated to have a market volume of US$1.17bn in 2024.
In comparison to other countries, in the United States generates the highest revenue in the Beauty & Personal Care market, with a total of US$100bn in 2024.
When considering the population, the per person revenue in Vietnam is projected to be US$26.80 in 2024.
Furthermore, online sales are expected to contribute 40.6% of the total revenue in the Beauty & Personal Care market by 2024.
Vietnamese consumers are increasingly embracing natural and organic beauty products, driving the growth of the Beauty & Personal Care market in Vietnam.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.