In a reality increasingly dominated by artificial intelligence (AI), with changing consumer needs and spending habits, marketers are kept on their toes to answer the demands of the new normal. More than ever, careful analysis of data, and monitoring the effectiveness of implemented strategies are key to success. While omnichannel marketing is still the preferred strategy for many, the efforts need to be aimed at driving consumers to the currently available distribution channels, which, nowadays, are often digital only.
Marketing budget as a percentage of companies' total revenues according to chief marketing officers (CMOs) in North America and Europe from 2014 to 2024
Marketing services are a billion-dollar industry, showing positive growth all over the years. In the United States alone, marketing spending increased by more than nine percent to nearly 481 billion U.S. dollars in 2022. A segment growing exceptionally well is, unsurprisingly, digital marketing. For instance, in 2023, marketers are expected to increase their budget allocations on TikTok, YouTube, and Google.
Marketing worldwideDistribution of marketing budgets according to chief marketing officers (CMOs) in North America and Northern and Western Europe from 2017 to 2024, by segment
Among the traditional marketing services segments, paid media and marketing technology attract by far the highest spending, accounting for more than half of the total. Automation is a crucial pillar in today's marketing world. Marketing automation software revenues are expected to surpass 10 billion U.S. dollars worldwide by 2030.
Sports advertising and marketing worldwideArtificial intelligence (AI) adoption worldwide 2023, by industry and function
Further details: Visit original statistic Artificial intelligence (AI) adoption worldwide 2023, by industry and function
Cost-conscious brands exercise proactive marketing, basing their decision on careful analysis of consumer and market data. This trend gave way to big data marketing and the development of new marketing technologies. Artificial intelligence (AI) usage in marketing is becoming more and more of a norm, with a quarter of marketers worldwide using it in 2024.
AI use in marketingRevenues of media groups worldwide from 2020 to 2023 (in billion U.S. dollars)
Further details: Visit original statistic Revenues of media groups worldwide from 2020 to 2023 (in billion U.S. dollars)
Among the media holding groups, UK-based WPP is the largest, followed closely by Omnicom Group, headquartered in New York City. WPP is the owner of two top-10 digital agency networks – Wunderman Thompson and Ogilvy. Omnicom, on the other hand, owns the two most creative agency networks – BBDO and DDB. The French Publicis Groupe, Japanese Dentsu Group, and Interpublic Group from the United States complete the top five of the leading holding groups worldwide.
Revenue of global ad agencies industryMarketing industry encompasses traditional marketing channels, such as events and direct mail, as well as digital channels, e.g. social media, mobile, and video. Also included is information on budgets and strategies, along with effectiveness ratings of business-to-business and business-to-consumer marketing methods. To complete the picture, Statista provides data on various types of marketing agencies, including business figures of individual firms as well as revenue and creativity rankings.
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