Top online stores Sweden 2023

Apotea.se is leading the Swedish e-commerce market, with e-commerce net sales of US$513.7 million in 2023 generated in Sweden, followed by ica.se with US$387.8 million. Third place is taken by hm.com with revenues of US$352.7 million.
For an extended ranking as well as rankings in specific product categories, please visit ecommerceDB.com.

The eCommerceDB provides detailed information for over 30,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

Top online stores in Sweden in 2023, by e-commerce net sales (in million U.S. dollar)

Characteristic	E-commerce revenue in million U.S. dollar
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit the methodology page on ecommerceDB.com.

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