Nike, Inc.: Share of e-commerce revenues in total revenues 2020

First party e-commerce net sales generated by online stores of Nike, Inc. represented approximately 21% of the total net sales of Nike, Inc. in 2020. The principal business activity of NIKE is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services. They sell their products directly to consumers through NIKE-owned retail stores and digital platforms (which they refer to collectively as their “NIKE Direct” operations) and to retail accounts and a mix of independent distributors, licensees and sales representatives in virtually all countries around the world. They also offer interactive consumer experiences through their digital platforms. Virtually all of their products are manufactured by independent contractors. Nearly all footwear and apparel products are produced outside the United States, while equipment products are produced both in the United States and abroad.