Poland: Top online stores 2023

Mediaexpert.pl is leading the Polish e-commerce market, with e-commerce net sales of over 1.4 billion U.S. dollars generated in the country in 2023. Euro.com.pl followed with around 680 million U.S. dollars. The third place is taken by Zalando.pl with a revenues of nearly 476 million U.S. dollars.

Top online stores in Poland in 2023, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
mediaexpert.pl	1,457.1
euro.com.pl	678.7
zalando.pl	475.9
amazon.pl	332.7
ikea.com	323.4
oponeo.pl	299
shein.com	298.3
doz.pl	278.6
apple.com	251.9
zalando-lounge.pl	226.9

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Release date

April 2024

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Region

Poland

Survey time period

2022

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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