Italy: video advertising ad spending 2019-2028

The ad spending in the 'Video Advertising' segment of the digital advertising market in Italy was forecast to continuously increase between 2023 and 2028 by in total 0.4 billion U.S. dollars (+25.16 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 2.03 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Video Advertising' segment of the digital advertising market was continuously increasing over the past years.

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Ad spending of the video advertising market in Italy from 2019 to 2028 (in billion U.S. dollars)

Characteristic	In billion U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.

Additional information:
Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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