The global ad spending in the 'Video Advertising' segment of the digital advertising market was forecast to continuously increase between 2023 and 2028 by in total 65.3 billion U.S. dollars (+36.97 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 241.93 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Video Advertising' segment of the digital advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.
Additional information: Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 21, 2023). Ad spending of the video advertising industry Worldwide 2018-2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1366990/connected-tv-ad-spending
Statista. "Ad spending of the video advertising industry Worldwide 2018-2028 (in billion U.S. dollars)." Chart. November 21, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1366990/connected-tv-ad-spending
Statista. (2023). Ad spending of the video advertising industry Worldwide 2018-2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1366990/connected-tv-ad-spending
Statista. "Ad Spending of The Video Advertising Industry Worldwide 2018-2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/forecasts/1366990/connected-tv-ad-spending
Statista, Ad spending of the video advertising industry Worldwide 2018-2028 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1366990/connected-tv-ad-spending (last visited December 22, 2024)
Ad spending of the video advertising industry Worldwide 2018-2028 (in billion U.S. dollars) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/forecasts/1366990/connected-tv-ad-spending
